Abstract
In this chapter, we investigate the influence of business strategies upon the internationalisation of SMEs. In particular, we investigate the effect of strategic aim for unique products development and quality focus, the two business strategies suggested to be linked to the international performance of rapidly internationalising firms by Knight and Cavusgil (2004). These firms have been defined as ‘born-globals’ (Rennie, 1993; Knight and Cavusgil, 1996; Madsen and Servais, 1997), and in Knight and Cavusgil’s (2004) article (see also Cavusgil and Knight, 2015), these business strategies, along with leveraging organisational competences, were suggested as acting as main intermediators of strategic orientation towards their increased performance.
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© 2016 Lasse Torkkeli, Sami Saarenketo, Olli Kuivalainen and Kaisu Puumalainen
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Torkkeli, L., Saarenketo, S., Kuivalainen, O., Puumalainen, K. (2016). Business Strategies in Internationalisation Outcomes among SMEs. In: Tüselmann, H., Buzdugan, S., Cao, Q., Freund, D., Golesorkhi, S. (eds) Impact of International Business. The Academy of International Business. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-137-56946-2_7
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DOI: https://doi.org/10.1007/978-1-137-56946-2_7
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