Skip to main content

Economic Preferences or Attitude Expressions?: An Analysis of Dollar Responses to Public Issues

  • Chapter
Book cover Elicitation of Preferences

Abstract

Participants in contingent valuation surveys and jurors setting punitive damages in civil trials provide answers denominated in dollars. These answers are better understood as expressions of attitudes than as indications of economic preferences. Well-established characteristics of attitudes and of the core process of affective valuation explain several robust features of dollar responses: high correlations with other measures of attractiveness or aversiveness, insensitivity to scope, preference reversals, and the high variability of dollar responses relative to other measures of the same attitude.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Anderson, Norman. (1996). A Functional Theory of Cognition. Mahwah, NJ: Erlbaum.

    Google Scholar 

  • Arrow, Kenneth. (1982). “Risk Perception in Psychology and Economics,” Economic Inquiry 20, 1–9.

    Article  Google Scholar 

  • Baron, Jonathan and Joshua Greene. (1996). “Determinants of Insensitivity to Quantity in Valuation of Public Goods: Contribution, Warm Glow, Budget Constraints, Availability, and Prominence,” Journal of Experimental Psychology: Applied 2, 107–125.

    Article  Google Scholar 

  • Barsalou, Lawrence. (1992). Cognitive Psychology: An Overview for Cognitive Scientists. NJ: Erlbaum.

    Google Scholar 

  • Bartels, Larry M. (1998). “Democracy With Attitudes,” Paper presented at the annual meeting of American Political Science Association, Boston.

    Google Scholar 

  • Carson, Richard, Michael Hanemann, Raymond Kopp, John Krosnick, Robert Mitchell, Stanley Presser, Paul Ruud, and V. Kerry Smith. (1994). Prospective Interim Lost Use Value Due to DDT and PCB Contamination in the Southern California Bight. La Jolla, CA: Natural Resource Damage Assessment.

    Google Scholar 

  • Carson, Richard and Robert Mitchell. (1993). “The Issue of Scope in Contingent Valuation Studies,” American Journal of Agricultural Economics 75, 1263–1267.

    Article  Google Scholar 

  • Carson, Richard and Robert Mitchell. (1995). “Sequencing and Nesting in Contingent Valuation Surveys,” Journal of Environmental Economics and Management 28, 155–173.

    Article  Google Scholar 

  • Chapman, Gretchen, and Brian Bornstein. (1996). “The More You Ask for the More You Get: Anchoring in Personal Injury Verdicts,” Applied Cognitive Psychology 10, 519–540.

    Article  Google Scholar 

  • Cummings, Ronald, Glenn Harrison, and Elizabeth Rutstrom. (1995). “Homegrown Values and Hypothetical Surveys: Is the Dichotomous Choice Approach Incentive-Compatible?” American Economic Review 85, 260–266.

    Google Scholar 

  • DeKay, Michael and Gary McClelland. (1996). “Probability and Utility Components of Endangered Species Preservation Programs,” Journal of Experimental Psychology: Applied 2, 60–83.

    Article  Google Scholar 

  • Desvousges, William, F. Reed Johnson, Richard Dunford, Kevin Boyle, Sarah Hudson, and K. Nicole Wilson. (1992). Measuring Non-Use Damages Using Contingent Valuation: An Experimental Evaluation of Accuracy. Research Triangle Institute Monograph 92–1.

    Google Scholar 

  • Diamond, Peter. (1996). “Testing the Internal Consistency of Contingent Valuation Surveys.” Journal of Environmental Economics and Management 30, 337–347.

    Article  Google Scholar 

  • Diamond, Peter, John Hausman, Gregory Leonard, and Michael Denning. (1993). “Does Contingent Valuation Measure Preferences? Experimental Evidence.” In J. A. Hausman (ed.), Contingent Valuation: A Critical Assessment. Amsterdam: North-Holland.

    Google Scholar 

  • Diamond, Peter and John Hausman. (1994). “Contingent Valuation: Is Some Number Better Than No Number?” Journal of Economic Perspectives 8, 45–64.

    Article  Google Scholar 

  • Eagly, Alice and Shelley Chaiken. (1993). The Psychology of Attitudes. Fort Worth, TX: Harcourt Brace.

    Google Scholar 

  • Eagly, Alice and Shelley Chaiken. (1996). “Attitude Structure and Function.” In Gilbert, D., S. Fiske, and G. Lindzey (eds.), The Handbook of Social Psychology, 4th ed. New York: McGraw-Hill.

    Google Scholar 

  • Fazio, Russell, David Sanbonmatsu, Martha Powell, and Frank Kardes. (1986). “On the Automatic Activation of Attitudes.” Journal of Personality and Social Psychology 50, 229–238.

    Article  Google Scholar 

  • Fischhoff, Baruch. (1991). “Value Elicitation: Is There Anything in There?” American Psychologist 46, 835–847.

    Article  Google Scholar 

  • Foster, Vivien, Ian J. Bateman, and David Harley. (1997). “Real and Hypothetical Willingness to Pay for Environmental Preservation: A Non-Experimental Comparison,” Journal of Agricultural Economics 48, 123–138.

    Article  Google Scholar 

  • Frederick, Shane and Baruch Fischhoff. (1998). “Scope (In)Sensitivity in Elicited Valuations,” Risk Decision and Policy 3, 109–123.

    Article  Google Scholar 

  • Green, Donald, Karen Jacowitz, Daniel Kahneman, and Daniel McFadden. (1998). “Referendum Contingent Valuation, Anchoring, and Willingness to Pay for Public Goods.” Resource and Energy Economics 20, 85–116.

    Article  Google Scholar 

  • Griffin, Dale and Amos Tversky. (1992). “The Weighing of Evidence and the Determinants of Confidence,” Cognitive Psychology 24, 411–435.

    Article  Google Scholar 

  • Hanemann, Michael. (1994). “Valuing the Environment Through Contingent Valuation,” Journal of Economic Perspectives 8, 19–43.

    Article  Google Scholar 

  • Hastie, Reid, David Schkade, and John Payne. (1999). “Juror Judgments in Civil Cases: Effects of Plaintiffs Request and Plaintiffs Identity on Punitive Damage Awards.” Law and Human Behavior 23, 445–470.

    Article  Google Scholar 

  • Hoehn, John and Alan Randall. (1987). “Too Many Proposals Pass the Benefit Cost Test,” American Economic Review 79, 544–551.

    Google Scholar 

  • Hsee, Chris. (1996). “The Evaluability Principle: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives,” Organizational Behavior and Human Decision Processes 67, 247–257.

    Article  Google Scholar 

  • Jacowitz, Karen and Daniel Kahneman. (1995). “Measures of Anchoring in Estimation Tasks,” Personality and Social Psychology Bulletin 21, 1161–1166.

    Article  Google Scholar 

  • Jones-Lee, Michael, Graham Loomes, and P. Philips. (1995). “Valuing the Prevention of Non-Fatal Road Injuries: Contingent Valuation vs. Standard Gambles,” Oxford Economic Papers 47, 676–695.

    Google Scholar 

  • Kahneman, Daniel. (1986). “Valuing Environmental Goods: An Assessment of the Contingent Valuation Method.” In R. Cummings, D. Brookshire, and W. Schulze (eds.), Valuing Environmental Goods: An Assessment of the Contingent Valuation Method. Totowa, NJ.

    Google Scholar 

  • Kahneman, Daniel. (1995). “Extension Neglect and Violations of Monotonicity in Judgment and Preference: Three Examples,” Bartlett Lecture to the Experimental Psychology Society (UK).

    Google Scholar 

  • Kahneman, Daniel, Barbara Fredrickson, Charles Schreiber, and Don Redelmeier. (1993). “When More Pain Is Preferred to Less,” Psychological Science 4, 401–405.

    Article  Google Scholar 

  • Kahneman, Daniel and Jack Knetsch. (1992). “Valuing Public Goods: The Purchase of Moral Satisfaction,” Journal of Environmental Economics and Management 22, 57–70.

    Article  Google Scholar 

  • Kahneman, Daniel, Jack Knetsch, and Richard Thaler. (1991). “The Endowment Effect, Loss Aversion, and Status Quo Bias,” Journal of Economic Perspectives, 5, 193–206.

    Article  Google Scholar 

  • Kahneman, Daniel and Dale Miller. (1986). “Norm Theory: Comparing Reality to Its Alternatives,” Psychological Review 93, 136–153.

    Article  Google Scholar 

  • Kahneman, Daniel and Mana Ritov. (1994). “Determinants of Stated Willingness to Pay for Public Goods: A Study in the Headline Method,” Journal of Risk and Uncertainty 9, 5–38.

    Article  Google Scholar 

  • Kahneman, Daniel, David Schkade, Elana Ritov and Cass Sunstein. (1999). “Reversals of judgement; The effect of cross-category comparisons intendedly absolute scales,” manuscript order review.

    Google Scholar 

  • Kahneman, Daniel, David Schkade, and Cass Sunstein. (1998). “Shared Outrage and Erratic Awards: The Psychology of Punitive Damages,” Journal of Risk and Uncertainty 16, 49–86.

    Article  Google Scholar 

  • Kahneman, Daniel and Amos Tversky. (1972). “Subjective Probability: A Judgment of Representativeness.” Cognitive Psychology 3, 430–454.

    Article  Google Scholar 

  • Kahneman, Daniel and Amos Tversky. (1973). “On the Psychology of Prediction.” Psychological Review 80, 237–254.

    Article  Google Scholar 

  • Kahneman, Daniel and Amos Tversky. (1979). “Prospect Theory: An Analysis of Decision under Risk,” Econometrica 47, 263–291.

    Article  Google Scholar 

  • Kahneman, Daniel, Peter Wakker, and Rakesh Sarin. (1997). “Back to Bentham? Explorations of Experienced Utility,” Quarterly Journal of Economics 112, 375–405.

    Article  Google Scholar 

  • Kemp, Michael and Christopher Maxwell. (1993). “Exploring a Budget Context for Contingent Valuation.” In Hausman (ed.), Contingent Valuation: A Critical Assessment. Amsterdam. North-Holland.

    Google Scholar 

  • Koehler, Jonathan. (1996). “The Base-Rate Fallacy Reconsidered: Descriptive, Normative, and Methodological Challenges.” Behavioral and Brain Sciences 19, 1–53.

    Article  Google Scholar 

  • Levav, Jonathan. (1996). “Questioning Contingent Valuation: Maximality and Violations of Monotonicity in Willingness-to-Pay for Public Goods,” Unpublished undergraduate thesis, Princeton University.

    Google Scholar 

  • Lodge, Milton. (1981). “Magnitude Scaling: Quantitative Measurement of Opinions.” In J. Sullivan (ed.), Quantitative Applications in the Social Sciences, Vol. 25. Beverly Hills, CA: Sage Publications.

    Google Scholar 

  • Loomis, John, Armando Gonzalez-Caban, and Robin Gregory. (1994). “Do Reminders of Substitutes and Budget Constraints Influence Contingent Valuation Estimates?” Land Economics 70, 499–506.

    Article  Google Scholar 

  • McFadden, Daniel. (1994). “Contingent Valuation and Social Choice,” American Journal of Agricultural Economics 76, 689–708.

    Article  Google Scholar 

  • McFadden, Daniel. (1999). “Rationality for Economists,” Journal of Risk and Uncertainty 19, 73–106.

    Article  Google Scholar 

  • McFadden, Daniel and Gregory Leonard. (1993). “Issues in the Contingent Valuation of Environmental Goods: Methodologies for Data Collection and Analysis.” In Hausman (ed.), Contingent Valuation: A Critical Assessment. Amsterdam: North-Holland.

    Google Scholar 

  • Mitchell, Robert and Richard Carson. (1989). Using Surveys to Value Public Goods. Washington, DC: Resources for the Future.

    Google Scholar 

  • Neill, Helen. (1995). “The Context for Substitutes in CVM Studies: Some Empirical Observations,” Journal of Environmental Economics and Management 29, 393–397.

    Article  Google Scholar 

  • Nickerson, Carol. (1995). “Does Willingness-to-Pay Reflect the Purchase of Moral Satisfaction? A Reconsideration of Kahneman and Knetsch,” Journal of Environmental Economics and Management 28, 126–133.

    Article  Google Scholar 

  • NOAA panel report. U.S. Department of Commerce, National Oceanic and Atmospheric Administration. (1993). “Natural Resource Damage Assessments under the Oil Pollution Act of 1990,” Federal Register 58, 4601–4614.

    Google Scholar 

  • Novemsky, Nathan and Shirit Kronzon. (1999). “How Are Base-Rates Used, When They Are Used: A Comparison of Bayesian and Additive Models of Base-Rate Use,” Journal of Behavioral Decision Making 12, 55–69.

    Article  Google Scholar 

  • Osgood, Charles, George Suci, and Percy Tannenbaum. (1957). The Measurement of Meaning. Urbana: University of Illinois Press.

    Google Scholar 

  • Payne, John, James Bettman, and Eric Johnson. (1992). “Behavioral Decision Research: A Constructive Processing Perspective.” Annual Review of Psychology 43, 87–131.

    Article  Google Scholar 

  • Payne, John W., James R. Bettman, and David A. Schkade. (1999). “Measuring Constructed Preferences: Towards a Building Code.” Journal of Risk and Uncertainty 19, 243–270.

    Article  Google Scholar 

  • Payne, John, David Schkade, William Desvousges, and Chris Aultman. (1999). “Valuation of Multiple Environmental Programs: A Psychological Analysis,” Unpublished manuscript, Duke University.

    Google Scholar 

  • Pratto, F. (1994). “Consciousness and Automatic Evaluation.” In Paula M. Niedenthal and Shinobu Kitayama (Eds.), The Heart’s Eye: Emotional Influences in Perception and Attention. Academic Press, Inc, San Diego, CA.

    Google Scholar 

  • Quattrone, George and Amos Tversky. (1984). “Causal Versus Diagnostic Contingencies: On Self-De ception and the Voter’s Illusion,” Journal of Personality and Social Psychology 46, 237–248.

    Article  Google Scholar 

  • Randall, Alan and John Hoehn. (1996). “Embedding in Market Demand Systems,” Journal of Environmental Economics and Management 30, 369–380.

    Article  Google Scholar 

  • Ritov, Ilana, Jonathan Baron, and John Hershey. (1993). “Framing Effects in the Evaluation of Multiple Risk Reduction,” Journal of Risk and Uncertainty 6, 145–159.

    Article  Google Scholar 

  • Ritov, Mana. (1996). “Anchoring in a Simulated Competitive Market Negotiation,” Organizational Behavior and Human Decision Processes 67, 16–25.

    Article  Google Scholar 

  • Rosch, Eleanor and Barbara Lloyd. (1978). Cognition and Categorization. Hillsdale, NJ: Erlbaum.

    Google Scholar 

  • Rottenstreich, Yuval and Amos Tversky. (1997). “Unpacking, Repacking, and Anchoring: Advances in Support Theory,” Psychological Review, 104, 406–415.

    Article  Google Scholar 

  • Rutherford, Murray, Jack Knetsch, and Thomas Brown. (1998). “Assessing Environmental Losses: Judgments of Importance and Damage Schedules,” Harvard Environmental Law Review, 22, 51–101.

    Google Scholar 

  • Schreiber, Charles and Daniel Kahneman. (2000). “Beyond the Peak and End Hypothesis: Exploring the Relation between Real-Time Pleasure and Retrospective Evaluations,” Journal of Experimental Psychology.

    Google Scholar 

  • Seip, Kalle and Jon Strand. (1992). “Willingness to Pay for Environmental Goods in Norway: A Contingent Valuation Study with Real Payment,” Environmental and Resource Economics 2, 91–106.

    Article  Google Scholar 

  • Slovic, Paul. (1995). “The Construction of Preference,” American Psychologist, 50, 364–371.

    Article  Google Scholar 

  • Smith, V. Kerry. (1992). “Arbitrary Values, Good Causes, and Premature Verdicts,” Journal of Environmental Economics and Management 22, 71–89.

    Article  Google Scholar 

  • Strack, Fritz and Thomas Mussweiler. (1997). “Explaining the Enigmatic Anchoring Effect: Mechanisms of Selective Accessibility,” Journal of Personality and Social Psychology 73, 437–446.

    Article  Google Scholar 

  • Stevens, Stanley S. (1975). Psychophysics. Introduction to Its Perceptual, Neural, and Social Prospects. Wiley: NY.

    Google Scholar 

  • Sunstein, Cass, Daniel Kahneman, and David Schkade. (1998). “Assessing Punitive Damages,” Yale Law Journal 107, 2071–2153.

    Article  Google Scholar 

  • Tesser, Abraham and Leonard Martin. (1996). “The Psychology of Evaluation.” In E. T. Higgins, and A. Kruglanski (eds.), Social Psychology: Handbook of Basic Principles, pp. 400–432. New York: Guilford Press.

    Google Scholar 

  • Thaler, Richard. (1992). The Winner’s Curse: Paradoxes and Anomalies of Economic Life. New York: The Free Press.

    Google Scholar 

  • Tversky, Amos and Daniel Kahneman. (1971). “Belief in the Law of Small Numbers,” Psychological Bulletin 76, 105–110.

    Article  Google Scholar 

  • Tversky, Amos and Daniel Kahneman. (1982). “Evidential Impact of Base Rates.” In D. Kahneman, P. Slovic, and A. Tversky (eds.), Judgment under Uncertainty: Heuristics and Biases. New York: Cambridge University Press.

    Google Scholar 

  • Tversky, Amos and Daniel Kahneman. (1983). “Extensional vs. Intuitive Reasoning: The Conjunction Fallacy in Probability Judgment,” Psychological Review 90, 293–315.

    Article  Google Scholar 

  • Tversky, Amos and Daniel Kahneman. (1986). “Rational Choice and the Framing of Decisions,” Journal of Business 59, 251–278.

    Article  Google Scholar 

  • Tversky, Amos and Richard Thaler. (1992). “Preference Reversals.” In R. H. Thaler (ed.), The Winner’s Curse: Paradoxes of Economic Life. New York: The Free Press.

    Google Scholar 

  • Varey, Carol and Daniel Kahneman. (1992). “Experiences Extended Across Time: Evaluation of Moments and Episodes,” Journal of Behavioral Decision Making 5, 169–185.

    Article  Google Scholar 

  • Varian, Hal. (1984). Microeconomic Analysis. New York: Norton.

    Google Scholar 

  • Wilson, Thomas, Christopher Houston, Kathryn Etling, and Nancy Brekke. (1996). “A New Look at Anchoring Effects: Basic Anchoring and Its Antecedents,” Journal of Experimental Psychology: General 125, 387–402.

    Article  Google Scholar 

  • Zaller, John. (1992). The Nature and Origins of Mass Opinion. Cambridge, UK: Cambridge University Press.

    Book  Google Scholar 

  • Ajzen, Icek and Martin Fishbein. (1973). “Attitudinal and Normative Variables as Predictors of Specific Behaviors,” Journal of Personality and Social Psychology 27, 41–57.

    Article  Google Scholar 

  • Bem, Daryl J. (1967). “Self-Perception: An Alternative Interpretation of Cognitive Dissonance Phenomena,” Psychological Review 54, 135–156.

    Google Scholar 

  • Fazio, Russell H., Joni R. Jackson, Bridget C. Dunton, and Carol J. Williams. (1995). “Variability in Automatic Activation as an Unobtrusive Measure of Racial Attitudes: A Bona Fide Pipeline?” Journal of Personality and Social Psychology 69, 1013–1027.

    Article  Google Scholar 

  • Greenwald, Anthony G., Debbie E. McGhee, and Jordan L. K. Schwartz. (1998). “Measuring Individual Differences in Implicit Cognition: The Implicit Association Test,” Journal of Personality and Social Psychology 74, 1464–1480.

    Article  Google Scholar 

  • Insko, Chester A. (1965). “Verbal Reinforcement of Attitude,” Journal of Personality and Social Psychology 2, 621–623.

    Article  Google Scholar 

  • Johnson, Marcia K. and Steven J. Sherman. (1990). “Constructing and Reconstructing the Past and the Future in the Present.” In E. Tory Higgins and Richard M. Sorrentino (eds.), Handbook of Motivation and Cognition. New York: Guilford Press.

    Google Scholar 

  • Salancik, Gerald R. and Mary Conway. (1975). “Attitude Inferences from Salient and Relevant Cognitive Content about Behavior,” Journal of Personality and Social Psychology 32, 829–840.

    Article  Google Scholar 

  • Sherman, Steven J., Clark C. Presson and Laurie Chassin. (1998). “Implicit and Explicit Attitudes toward Cigarette Smoking,” Paper presented at the European Association of Experimental Social Psychology, Mirano, Italy.

    Google Scholar 

  • Staats, Arthur W., and Carolyn K. Staats. (1958). “Attitudes Established by Classical Conditioning,” Journal of Abnormal and Social Psychology 57, 37–40.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 1999 Springer Science+Business Media New York

About this chapter

Cite this chapter

Kahneman, D., Ritov, I., Schkade, D., Sherman, S.J., Varian, H.R. (1999). Economic Preferences or Attitude Expressions?: An Analysis of Dollar Responses to Public Issues. In: Fischhoff, B., Manski, C.F. (eds) Elicitation of Preferences. Springer, Dordrecht. https://doi.org/10.1007/978-94-017-1406-8_8

Download citation

  • DOI: https://doi.org/10.1007/978-94-017-1406-8_8

  • Publisher Name: Springer, Dordrecht

  • Print ISBN: 978-90-481-5776-1

  • Online ISBN: 978-94-017-1406-8

  • eBook Packages: Springer Book Archive

Publish with us

Policies and ethics