Regular ArticleCounterfactuals as Behavioral Primes: Priming the Simulation Heuristic and Consideration of Alternatives☆,☆☆
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The research presented in this article was supported by a National Science Foundation Graduate Fellowship and a National Science Foundation Facilitation Award to the first author. The authors thank Ian Skurnik for his helpful comments throughout the course of this research. The authors also thank Deborah Abrams, Erich Greene, and Rahul Mistry for their helpful comments during the conducting of the research. The comments of Keith Markman on an earlier draft of this article were invaluable.
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Address correspondence and reprint requests to Adam Galinsky, Organization Department, Leverone Hall, 2001 Sheridan Road, Kellogg School of Management, Northwestern University, Evanston, IL 60208. E-mail: [email protected].