Abstract
The 1997 Census of Wholesale Trade has led the way by recognizing and reporting the activities of a huge, new type of business that has grown explosively over the past 20 years. The Own-brand marketer (O-BM) performs all the functions traditionally bundled with domestic manufacturing except that production is typically outsourced offshore. Previously, O-BM sales and margins had been intermingled with those of several functionally incompatible types of wholesalers, causing serious misinterpretations and distortions in many domestic and foreign trade-related measures of industry performance. The 1997 Census will substantially alleviate these problems.
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References
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Steiner, R.L. The “Own-Brand Marketer” Debuts in the 1997 Census. Review of Industrial Organization 12, 809–816 (1997). https://doi.org/10.1023/A:1007769919319
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DOI: https://doi.org/10.1023/A:1007769919319