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Entrepreneurial intervention in electronic markets: the influence of customer participation

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Abstract

In electronic markets, web 2.0 is emerging in a disruptive way. In this work we conceptualize web 2.0, identifying all its functionalities and firm applications. We describe technological and social changes that should brought in the firm to take benefit of the advantages of the web 2.0, as well as its relationship with knowledge management. We explain how knowledge transfer in the firm can create value through web 2.0 applications. Finally we develop a model who relates the web 2.0 and its potential to create value in the firm, adapting Amit and Zott (Strategic Management Journal 22: 493–520, 2001)’s dimensions to the web 2.0 particular case.

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Authors and Affiliations

  1. Departament of Business Administration, University of Barcelona, Barcelona, Spain

    José M. Merigó

  2. University of Antwerp, Antwerp, Belgium

    Cimar Rocha

  3. Centro Empresarial Latinoamericano (CEMLA), Cochabamba, Bolivia

    Cimar Rocha

  4. Department of Business Administration, Bolivian Private University, Cochabamba, Bolivia

    Sergio Garcia-Agreda

Authors
  1. José M. Merigó
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  2. Cimar Rocha
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  3. Sergio Garcia-Agreda
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Correspondence to José M. Merigó.

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Merigó, J.M., Rocha, C. & Garcia-Agreda, S. Entrepreneurial intervention in electronic markets: the influence of customer participation. Int Entrep Manag J 9, 521–529 (2013). https://doi.org/10.1007/s11365-011-0212-1

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