Abstract
The business achievement among consumers via e-commerce is getting more and more importance at the present time. In this paper, we propose to make use of fuzzy logic with the aim to improve the search and cataloguing of goods and services in Consumer-to-Consumer electronic commerce (E-commerce) portals (e.g. ebay). These portals are the media through most of the electronic transactions among consumers are conducted today. We suggest a method that tries to adapt to users’ real needs. It allows buyers to carry out searches in an imprecise way and sellers to deal with catalogues of items (goods or services) described also with a lack of precision.
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Castro-Schez, J.J., Vallejo-Fernandez, D., Rodriguez-Benitez, L., Moreno-Garcia, J. (2008). A Fuzzy Logic Based Approach to Improve Cataloguing and Searching in e-Commerce Portals. In: Filipe, J., Cordeiro, J., Cardoso, J. (eds) Enterprise Information Systems. ICEIS 2007. Lecture Notes in Business Information Processing, vol 12. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-88710-2_25
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DOI: https://doi.org/10.1007/978-3-540-88710-2_25
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-88709-6
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