Welcome to the InfoSci Platform
Reference Hub2
Testing Robustness of UTAUT Model: An Invariance Analysis

Testing Robustness of UTAUT Model: An Invariance Analysis

Myung Soo Kang, Il Im, Seongtae Hong
Copyright: © 2017 |Volume: 25 |Issue: 3 |Pages: 17
ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781522510796|DOI: 10.4018/JGIM.2017070105
Cite Article Cite Article

MLA

Kang, Myung Soo, et al. "Testing Robustness of UTAUT Model: An Invariance Analysis." JGIM vol.25, no.3 2017: pp.81-97. http://doi.org/10.4018/JGIM.2017070105

APA

Kang, M. S., Im, I., & Hong, S. (2017). Testing Robustness of UTAUT Model: An Invariance Analysis. Journal of Global Information Management (JGIM), 25(3), 81-97. http://doi.org/10.4018/JGIM.2017070105

Chicago

Kang, Myung Soo, Il Im, and Seongtae Hong. "Testing Robustness of UTAUT Model: An Invariance Analysis," Journal of Global Information Management (JGIM) 25, no.3: 81-97. http://doi.org/10.4018/JGIM.2017070105

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

In order to compare a research model accurately across different conditions, the model's measures must be invariant across them. In this study, the invariance of the UTAUT model's measures was tested along three dimensions: country, technology, and gender. Data were collected from two countries (Korea and the U.S.) for two technologies (Internet banking and MP3 players). The results show that although the UTAUT model is robust overall across different conditions, possible differences due to measurement non-invariance should be taken into account. The paper discusses implications of the study results and makes recommendations for future research.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.