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Deciphering mobile search patterns: a study of Yahoo! mobile search queries

Published:21 April 2008Publication History

ABSTRACT

In this paper we study the characteristics of search queries submitted from mobile devices using various Yahoo! one-Search applications during a 2 months period in the second half of 2007, and report the query patterns derived from 20 million English sample queries submitted by users in US, Canada, Europe, and Asia. We examine the query distribution and topical categories the queries belong to in order to find new trends. We compare and contrast the search patterns between US vs international queries, and between queries from various search interfaces (XHTML/WAP, java widgets, and SMS). We also compare our results with previous studies wherever possible, either to confirm previous findings, or to find interesting differences in the query distribution and pattern.

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          cover image ACM Conferences
          WWW '08: Proceedings of the 17th international conference on World Wide Web
          April 2008
          1326 pages
          ISBN:9781605580852
          DOI:10.1145/1367497

          Copyright © 2008 ACM

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          Publication History

          • Published: 21 April 2008

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