위험이 포함된 사건의 확률 지각에 관한 연구

박상준; 이영란; 안성렬

doi:10.7737/KMSR.2018.35.3.001

주제분류

...

저널정보

한국경영과학회
경영과학 학술저널
經營科學第35卷第3號
2018.9 1 - 18 (18page)
DOI : 10.7737/KMSR.2018.35.3.001

저자정보

박상준 (전북대학교)
이영란 (전북대학교)
안성렬 (전북대학교)

이용수
내서재: 1

내서재에 추가
되었습니다. 내서재에서
삭제되었습니다.

초록·키워드

오류제보하기

This paper shows that an individual’s probability perception on risk occurrence incidence may be affected by situational factors and personal factors. To this end, it reviews previous research on the value function proposed by the prospect theory, and it reviews previous research on possible situational factors and individual factors that may affect the probability perception on the risk occurrence incidence. Then it empirically analyzes the effects of five variables as the situational factors (loss size from risky event, amount of information on risky event, temporal distance, social distance, and hypothetical distance) and the effects of three variables as the individual factors (perceived risk, involvement, and gender) with two experimental studies. According to the empirical studies, the probability perception on risk occurrence incidence varies depending on hypothetical distance (as a situational factor) and perceived risk, involvement, and gender (as individual factors).

#Individual Factor #Probability #Situational Factor #Risky Event