Revolution in pain(t): a semiotic reading of Chinese Cultural Revolution propaganda posters and female motivated violence (1966-1968)
View/ Open
Date
29/06/2020Author
Avina, Avital Zuk
Metadata
Abstract
This thesis focuses on visual imagery and culture from Maoist China by exploring new
methods for interpreting the propaganda posters from the Chinese Cultural Revolution (CR)
through a linguistic-based methodology. In addition, this methodology is used to examine
the previously understudied phenomenon of female perpetrated violence during the CR
and the motivation and encouragement of women to participate within the realm of
violence and factional infighting. Because propaganda poster images can be ‘read’ like any
other text through distinct visual grammatical rules, these grammar rules aid in the
exploration of the posters beyond the mere descriptive levels. In order to examine the
imagery and the inherent communicative functions of the posters, this research combines
propaganda theories, visual grammar, and semiotics to consider more closely the posters as
a communication tool. The components adapted from linguistics that apply to visual
analysis rely on identification of common meaningful elements and regularities which can
be formally described. This work specifically focuses on iconographic symbols, semantic
metaphors, and pragmatic deixis to analyse the different elements of the imagery to build a
comprehensive analytical tool. Following the in-depth deconstruction of the posters and
their internal meaning mechanisms, key components are identified and classed into the
three types of grammar. By applying the visual grammar rules and methods developed for
the propaganda posters, the female violence incitement imagery and their role within the
violent posters is explored. Through the use of this new methodology for breaking down
the posters and analysing them as communication devices that both give information and
reflect contemporary society, this thesis takes a closer look at the role of women during the
first few years of the CR. It establishes that despite the public participation in violent
episodes chronicled in memoirs and historical accounts, the portrayal of female initiated
and perpetrated violence within the propaganda poster art of the time does not reflect this
trend.