The Taiwanese government emphasizes National Tourism Policy nowadays. Nevertheless, the international tourists visiting Taiwan did not grow significantly during the past decade because numbers of international travelers visiting Taiwan had been kept between 2 million to 2.7 million. Comparing to that of the new destinations near Taiwan, the tourism in Taiwan appeared less competitive power due to the slow growth of international travelers. Based on this phenomenon, the Tourism Bureau of Taiwan completed the ”Tourism Policy White Paper” in the beginning of 2002, and in June also proposed a promotion plan for doubling the number of international tourists from two millions to five millions. The proposal was discussed on a conference held by the Tourism Bureau of Taiwan in June 28, 2002. This paper was to examine the proposal based on the principles and components of making a tourism-marketing plan. The critiques and suggestions were also provided to the policymakers of the plan in this paper.