According to the research of International Data Corporation (IDC), the percentage of notebooks in Taiwan increased from 30% in 2Q 2007 to 35% in 2Q 2008, which suggests the trend that notebooks will gradually replace desktops. This study is to understand the assessment of products through the survey on consumers’ life styles and purchase motives. By the research, the notebooks firms will be provided with strategies for different markets and will be able to refer as marketing tactics going forward. The study is based on the framework of E-K-B consumer behavior model. Taking the attributes of AIO life style for segregation, it focuses on the consumers in Taipei Area owning notebooks and uses a questionnaire to implement the survey of consumers’ behaviors influenced by demoqraph- ic statistic variables, life styles, and purchase motives. After using factor analysis to examine the features mentioned above, we figure out the results influenced by different variables with regression analysis and one-way ANOVA analysis. The research shows that through the variables of notebook consumers’ life styles and purchase motives, the macro market could be defined as 5 different parts: brand oriented, leisure life style, out-dinner, social positions and power, and self-satisfy. There is obvious difference in each area suggesting that the firms are able to create their own unique selling position and marketing strategies with different orientations of consumers’ demands.