Abstract This research from population statistic variable, analysis life style factor and consumer decision-making factor, understood the consumer studies motive of the WeiQi, discusses in the children artistic talent consumer behavior pattern, and discusses the consumer when chooses the WeiQi professional classroom, factor of the consideration. Moreover also aims at Taipei each male, the privately established elementary school's characteristic, the area separates the school in the environment localization, finally unifies the school area to separate the localization and analysis the WeiQi professional classroom student characteristic, takes reference the professional classroom strategy. This study designed to receive information and asked the Questionnaire, as a major research data, Questionnaire was asked by the customers for the chain WeiQi professional classroom study. Secondary data from the Taipei City Bureau of Education and the school site-based information. Data analysis software used by the SPSS, it methods including statistics of descriptive statistics, reliability analysis, cluster analysis, factor analysis, chi-square analysis, variance analysis, and other methods. Discovered from the research, when the children studies WeiQi the initial study place mostly take the home nearby as the most important consideration, after studying period of time, will study the quarter to have the change. Various families in the WeiQi professional classroom expense disbursement, had allowed that the children simultaneously studies two above talent and skill. Has in the initial study age toward the drop phenomenon, the study result, because also various person of study time length does not have the difference. In the Elementary school, has the competitive advantage take the state as the medium school, in the talent and skill curriculum arranges on, the Private school is more initiative than the Public school.