透過您的圖書館登入
IP:3.133.109.30
  • 學位論文

以組織生態學觀點探討旅遊網站經營策略差異之研究

Using Organizational Ecology Perspective to Find the Difference of Business Strategies for Travel Web Site

指導教授 : 劉士豪

摘要


現今的產業環境裡,常會發生產業的成長或是消滅、產業間的合併或是互助合作,儘管每一個不同的過程都是組織生態學的重要基礎,然而國內的研究中,以組織生態學背景為主的相關研究仍然相當有限,因此造就本研究欲運用組織生態學為本研究的理論基礎。 再加上近年來網際網路的蓬勃發展,促使各大旅遊業者紛紛成立旅遊網站,而在這些旅遊網站當中,不再像過去一樣只以營利為目的,慢慢出現以非營利為目的的網站,這些非營利式的旅遊網站大多是政府的觀光網站或是地方私人性質網站,主要是推廣當地的旅遊產業,但是這些不同性質的旅遊網站出現,對於現今的旅遊網站會有何種影響?而在營利旅遊網站與非營利旅遊網站之間互相產生何種影響,是共生、寄生、共食或是競爭?再者,本研究還會去探討旅遊網站間的相關產業,包括同業或是異業的產業,如航空業、旅館、餐廳、租車業、入口網站…等,分別跟旅遊網站之間的互動關係。 因此,本研究發現營利與非營利旅遊網站掌握環境及產業的變化所產生的機會與自身產業的資源優勢,及配合上旅遊網站本身的特性去發展經營策略,以產生競爭上的優勢。然而,本研究使用組織生態學的觀點發現了營利旅遊網站全部寄生於非營利旅遊站身上,並旅遊網站與周邊相關觀光產業之間的許多相依的生態關係,利用彼此間的相依關係來彌補資源上的不足。 最後,以共同演化的理論來解釋旅遊網站生態體系之間演化過程,環境的改變與新技術的出現,促使整個旅遊網站的生態隨著改變,尤其是相依關係強的產業物種,必須在經營決策上調整策略,不然很容易遭受淘汰。因此,本研究希望可以提供給日後的旅遊網站在擬定經營策略上的一個參考依據。

並列摘要


Nowadays industrial environment often happens to grow, merger, eliminate or collaborate. Each of procedures is important base on organizational bionomics. However, domestic researches on organizational bionomics background are still limited which cause my research use organizational bionomics as my basic theory. In addition to grow vigorously with network that impels tourism to establish travel web sites. These web sites are as different as before. These web sites are the prime object of nonprofit-making. The government or private travel web sites are almost nonprofit which improving tourism local as their prime purpose. How about the effects when these different qualitative travel web sites appear? Between profit and nonprofit travel web sites what effects they exert an influence to each other, such as mutualism, parasitism, commensalisms and competition .Then, I investigate thoroughly correlate industries with travel web sites include the same or the different business such as airplanes, hotels, restaurants, rental cars, websites, and so on, that have interaction with travel web sites. For this reason, I found that profit and nonprofit travel websites control opportunities between environment and industries changed and develop themselves resources, then they develop the business strategies to make advantages of competition by qualities of travel web sites. However, I stand on organizational bionomics points can discover that all profit travel web sites parasitize on all of nonprofit travel web sites, and travel web sites have many interdependent relationships with correlative tourism, then travel web sites use the correlative tourism to recover their lack of resources. Finally, I use Co-evolution perspective to find the evolution process of ecological system of travel web sites, that changes of environment and appearance of new technology make the ecological system to change, especially the most correlative industries must make new business strategies, or they will die very easy. Therefore, I hope that my investigation can refer the consultation for later travel web sites to make business strategies.

參考文獻


25. 羅德興,民93,IC設計產業生態之競合與演化關係之研究,中原大學企業管理所碩士論文。
20. 黃鴻鈞,民91,以組織生態學理論探討影響我國主機板廠商設立之因素,國立成功大學企業管理研究所碩士論文。
2. 沈經洪,民84,非營利組織市場導向之研究,政治大學企業管理研究所碩士論文。
4. 陳怡平,民88,非營利組織與政府部門互動關係之研究:以社會福利慈善事業基金會為例,國立中正大學政治學研究所碩士論文。
28. Kun Chang Lee & Namho Chung(2005)“A Cognitive Map Approach to Simulate the Web Site Design”, Business_Intelligence.

被引用紀錄


鐘至函(2009)。以利基理論探討共生型部落格對電視節目閱聽人的影響─以歌唱選秀節目為例〔碩士論文,中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu200901114

延伸閱讀