The consumption phenomenon of children in Taiwan －The case of “mobile phone” Student：Chen-chen Yeh Advisors：Dr. Li-jung Wang Submitted to Institute of Social Informatics Yuan Ze University ABSTRACT This study aims at investigating the mobile phone consumption behavior of children of 6th grade in the elementary school. In the theoretical application aspect, this study adopts the cultural consumption theory of Bourdieu as the main axis and use the explanation and analysis from different scholars on the mobile phone consumption of children; for example, the theoretical application includes the adoption of capitalism consumption theory of the Marx, the symbol consumption of Baudrillard, the swanky consumption of Veblen; in this study, view points from different scholars are integrated to explain the mobile phone consumption phenomenon from children of the 6th grade in the elementary school, the result is going to be used as the analysis structure of the mobile phone consumption among children. The major research methods are in-depth interview and questionnaire survey method. And the major results are: (1) The excuse claimed at the time of the purchase of mobile phone is different than the real situation of using the mobile; (2) Parents are the keys that affect the purchase of the mobile phone by the children of 6th grade in the elementary school; advertisement media and peers will also have certain degree of influence. (3) It is also found that the mobile phone consumption of children at that time meets the social capital statement of Bourdieu, but the culture capital is relatively insufficient and the influence is relatively few; therefore, if you take a look on children’s consumption behavior from adult’s consumption theory, the result is a conflict status. Key words：children ,consumption,mobile phone , social capital