許多關於製造策略的文獻中,強調中小企業必須提高製造彈性,以因應市場與環境的變遷。製造彈性是一個具有多個構面(Multi-Dimensional)的概念,當公司採取不同的產品策略時,若有適當的製造彈性因素與予配合,則對公司績效目標的達成可產生正面助益。因此,探討產品策略和製造彈性之關聯性對公司競爭力的影響為本研究的目的。本研究是以D電線電纜公司電線生產線為實際案例,進行探討,並以品質機能展開法(Quality Function Deployment, QFD)為研究主軸,首先以分析網路程序法(Analytic Network Process, ANP)分析產品策略的內部相依性,進行成對比較並求其權重且排序,進而探討製造彈性類別相關性並求其權重,再使用灰關聯分析法(Grey Relational Analysis, GRA)分析製造彈性與產品策略之關聯性係數。最後,再以品質屋模型計算各部份的權重,求出製造彈性的權重及優先順序。研究結果顯示D電線電纜公司在產品策略因素中對「多角化策略」和「差異化策略」的權重最高,可作為管理者在經營策略上之參考。在產品策略因素影響下,對製造彈性之配合以「產量彈性」、「產品彈性」、「市場彈性」權重最高,證實公司在不同產品策略下,對產量上發展少量多樣之生產策略、持續不斷創新產品的能力、產品能夠符合消費市場的需求,則可建立其競爭之優勢。
The literature of manufacturing strategy has highlighted that the enhancement of manufacturing flexibility to cope with market and change of environment is vital important for small-and-medium-sized companies. Manufacturing flexibility has been considered as a multi-dimensional concept and companies must select ones that fit with their product strategy and market niche to meet their strategic goals. To investigate the relationships between product strategy and manufacture flexibility and verify the impact of this matching on business performance are the main purposes of the present research. This study used a production line of D Wire and Cable Company as an example. Quality Function Development (QFD) is employed as the main approach for this study. Firstly, we used Analytic Network Process (ANP) to analyze interdependent of product strategy, it was employed to make pair comparison of product strategy factors, to weight and rank each of these factors. And then used QFD to analyze the correlations among manufacture flexibility types and obtained the weight of each type. Later, the relationships between product strategy factors and manufacture flexibility types were estimated using Grey Relational Analysis (GRA). Finally, through the House of Quality, the weight and importance ranking of each manufacture flexibility type was estimated. The results showed that among the product strategy factors, “diversification strategy” and “differentiation strategy” were given the highest weights, and considered as the reference of business strategy for a manager in the D Wire and Cable Company. Under the impact of the product strategy factors, “volume flexibility”, “product flexibility”, and “market flexibility” were given higher weights, the enterprises through different products strategies, indicating that enterprises can increase their competitive advantages by developing the strategy of manufacture flexibility with high-mix low-volume production strategy, provide the capability of innovation, and products which can satisfy market demands.