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  • 學位論文

融入體驗行銷之陶瓷杯創新設計 以《不木》創作展為例

Innovative Design of Ceramic Cups Integrated with Experiential Marketing In Case of “Boo Moo” Creation Exhibition

指導教授 : 黃鐉津

摘要


本創作研究之宗旨在探討日常生活中,所使用的陶瓷杯,除了裝水之外,如何加入創意,賦予它更多的意義與價值。透過陶瓷杯的使用,讓消費者得到溫暖與感動,並增添生活樂趣。在創新設計中,以「人」為本的思考模式,並結合日常生活中所累積的五感經驗,進行研究探討與分析。訂定創作主題為「不木」,即「不麻木.有溫度」之意,分為「紓壓按摩系」與「織築嵌杯系」兩大系列進行創作。 「紓壓按摩系」旨在傳達樂活概念,在杯子上加入了「紓壓」與「按摩」兩大元素,改變肌理與凹凸,讓消費者藉由陶瓷杯的使用,可以按壓觸摸,透過熱傳導,邊喝茶、邊熱敷、邊按摩,以達紓壓之效。而「織築嵌杯系」傳達了珍惜概念,旨在隱喻人要知足感恩、惜福謙卑,將記憶中的建築意象轉化,在杯子上鑲嵌構築異質媒材,勾起消費者過往經驗,增加視覺美感及觸感轉換的異趣。 作品完成後,以茶席之形式展演,並舉辦奉茶活動,讓消費者實際欣賞作品之餘,亦能享受品茶之閒情,透過現場氛圍,傳遞幸福對話。藉由本創作推廣「每天,為您身邊親愛的人,奉一杯茶」的「新奉茶運動」,傳達珍惜相聚,拉近你我距離。人活著就離不開水,透過陶瓷杯的使用,真誠奉茶,讓身邊的人,一起感受幸福氛圍,寫下動人的故事。

關鍵字

體驗行銷 陶瓷杯 創新設計

並列摘要


The purpose of this creation is to explore the use of ceramic cup in daily life; except for filling with water, how to join creativity for giving it more meaning and value. Through the use of ceramic cup, consumers receive warmth and joy, increasing life delight. In the innovative design, this study adopted "people" oriented thinking, combined with accumulated experiences of five senses in daily life, to conduct research and analysis. The theme of creation was set as "Boo Moo”, i.e. "not insensitive, with warmth" and was separated into two major series, “Massage for Pressure Relief" and "Jhi Zu Cian Bei”. The series of “Massage for Pressure Relief” is intended to convey the concept of LOHAS. Two major elements, "Pressure Relief” and "Massage” were joined on the cup and changed the texture and bump. By using the ceramic cup, consumers can press or touch it and feel its heat conduction; while drinking tea, you are like making a hot compress and having a massage, so your pressure is relieved. And the series of "Jhi Zu Cian Bei” (means “content and humble cup”; with the weaved, architectural, and embedded materials on the Cup) conveys the idea of treasuring, and is intended to express the metaphor of content, gratitude, humbleness, and treasuring blessings. Which transforms the architectural imagery of memory into the cup embedded heterogeneous Medias, and arouses the consumers’ past experiences, increasing the visual aesthetic impression and the difference of tastes and interests of converting touch. After the works were completed, the activities such as performances in the form of tea catering and tea ceremonies will be organized, so that the consumers can actually appreciate the works and enjoy the leisure; through the atmosphere, happiness could be felt. By this creation, the "New Tea Serving Movement" is promoted, that is, "serving a cup of tea for your around loved ones every day". Thus people treasure together and get closer. Since people cannot live without water, a moving story is written. Through the use of ceramic cup and sincerely serving tea, people around you can feel the happiness atmosphere.

參考文獻


∙ 張耀仁,《產品觸覺風格的探討-以握杯為例》,2010,國立交通大學應用藝術研究所碩士論文。
∙ 朱宗慶,〈創意美感之島的實踐基礎-文化創意人才培育〉,《研考雙月刊》,36 卷 1 期 (2012 /02) ,頁60。
∙ 鄭武鈺,《陶瓷與玻璃材質的結合,在裝飾藝術上的創作與研究》,2005,國立臺灣師範大學設計研究所碩士論文。
∙ 唐納.諾曼(Donald A. Norman ),翁鵲嵐、鄭玉屏、張志傑譯,《情感設計:我們為何喜歡(或討厭)日常用品Emotional Design Why We Love (or Hate) Everyday Things》,2005,田園城市,臺北市。

被引用紀錄


黃頌哲(2011)。有機質肥料不同施用量對丹參生長、生理營養與活性成分累積之影響〔碩士論文,國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2011.01745
Wen, H. Y. (2011). 以胺氧基為基礎之標識分子發展可循環式醣類衍生方法以及其在純化鑑定天然醣體之應用 [doctoral dissertation, National Taiwan University]. Airiti Library. https://doi.org/10.6342/NTU.2011.00775
Li, K. S. (2005). 高精確珊瑚鈾釷定年技術之限制及應用 [master's thesis, National Taiwan University]. Airiti Library. https://doi.org/10.6342/NTU.2005.01972
黃孟婕(2014)。用戶經驗創新程序於體驗空間規劃之研究-以某直銷公司為例〔碩士論文,國立臺中科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0061-0907201412182400

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