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  • 學位論文

Destination Attributes and Intention to Revisit for Tourists in Hanoi, Vietnam

Destination Attributes and Intention to Revisit for Tourists in Hanoi, Vietnam

指導教授 : 林錦玲
共同指導教授 : Nguyen Quang Vinh(Nguyen Quang Vinh)

摘要


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關鍵字

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並列摘要


The study aims to examine the relationship between destination attributes and intention to revisit for tourists in Hanoi, Vietnam. Data were collected from 205 international travelers at Hanoi Airport in May 2015. The ranking method was used to find the most and the less important destination attributes. Result show that there are three most attractive attributes, namely, easily reached destination, good service-minded people, and attractive, meaningful and diversified heritage/culture. However, friendliness of the local people, personal safety and security, cleanness and beautiful environmental framework are considered as the less attractive attributes. Results also show that there is a positive relationship between tourist’s destination attributes and intention to revisit. However T-test and ANOVA result cannot find any difference among respondents’ demographics and intention to visit.

參考文獻


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