Recently, the declining of flat panel prices has created a potential market for digital signage applications. Many businesses have started to adopt the digital application in their own business operations such as MRT stations, airport terminal, department stores and museums. For example, many museums in Taiwan have used digital signage to assist people in viewing and explaining the exhibits deatils. Such hoslistic and dynamic exhibiting displays have made them appealing to visitors due to the information richness of digital signage supplied. The concept of “Experiential Marketing” has been well regarded in consumer behavior related studies recently. It focuses on molding an unforgettable situation and providing memorable experiences for consumers in the process of transition. Under the experiential marketing framework, this study aims at examining how the technology characteristics affect the consumers’ satisfaction and loyalty. In particular, the mediating effects of experiential marketing in the process of affecting consumer’s satisfaction and loyalty. The national science and industrial museum is chosen as our survey site. Empirical data were collected and tested. Important research results are as follows: 1.The interactiveness feature of technology has a positive relationship on consumers’ viewing experience. 2.Consumers’ viewing experience has a positive relationship on consumers’ satisfaction. 3.Consumers’ viewing experience has a positive relationship on consumers’ loyalty. 4.The muti-language features of digital signage are perceived with highest value among the features digital signage provided. Finally, the suggestions would be provided for the museums and the further researchers.