This research aimed to discuss the behavioral intention pattern of Tajen University students participating in the golf on the theoretical basis of the theory of planned behavior (Ajzen, 1985). This research adopted the method of Amos to carry out the Data Structural Equation Model (SEM) to analyzing the convergent validity, discriminant validity, model fitness and cross validity, 400 questionnaires were issued formally, in which, 396 valid questionnaires were collected and the object of this research was the Tajen University students participating in the golf sports. The research result showed that four variables containing attitude, subjective norm, perceived behavioral control, and behavioral intention shall have the convergent validity, composite reliability, average variance extracted quantity, and discriminant validity, as well as good fitness. The attitude significantly influencing the behavioral intention, the perceived behavioral control significantly influencing the behavioral intention and other hypotheses were tenable. As to the results of the comprehensive research and analysis, the researcher puts forward feasible measures and suggestions for three variables of attitude, subjective norm and perceived behavioral control, including the propaganda of the relationship between golf and health, regularly opening golf specialized courses, organizing competitions, inviting the celebrities from the golf circle to school for interacting with students, establishment of golf association after class and network community focusing on gathering the amateurs, holding golf parent-child recreational activities, building small golf practice court inside the campus or signing the cooperation privileges with the dealers outside the campus, as well as the establishment of second-hand ball tools communication platform. It is in the hope of these analysis results, discussions and suggestions of this research able to be available for the schools with the intention of leading the golf sports atmosphere and to serve as the basis for the subsequent referrers engaged in deeper research.