2014, vol. 69, br. 2, str. 309-316
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Patent kao instrument zaštite inovacija u cilju dugoročnog rasta organizacije
Patent pending as an instrument of innovation of long-term growth of the organization
aUniverzitet odbrane, Vojna akademija, Beograd, Srbija
bUniverzitet Union, Fakultet za poslovno industrijski menadžment, Mladenovac, Srbija
cBeogradska poslovna škola, Visoka škola strukovnih studija, Beograd
Sažetak
U savremenom okruženju kapital, kao tradicionalni instrument za stvaranje konkurentske prednosti, sve više ustupa mesto drugim instrumentima, a pre svega resursima znanja. Upravljanje resursima znanja, a posebno novim idejama i konceptima, osnova je moći svakog preduzeća da se izmeni, prilagodi i stvori nove mogućnosti da se uspešno takmiči u veoma promenljivom poslovnom okruženju. Taj takozvani 'humani kapital' u današnjici, eri Interneta, brzim koracima grabi ka mestu ključnog faktora savremenog poslovanja. U takvom poslovanju inovacije, tj. inovacioni procesi postaju osnovni faktor tehnološkog progresa i ekonomskog razvoja. Međutim, inovacije nisu proizvod savremenog društva, već su prisutne od nastanka ljudske zajednice. Da bi savremena organizacija kvalitetno upravljala njima, potrebno je da ima adekvatnu patentnu strategiju i dobro poznavanje patentnog sistema kako bi na osnovu svoje inovativnosti mogla da stekne kompetitivno-konkurentnu prednost, a samim tim i uspešno posluje i ostvari svoje ciljeve. Intelektualni kapital, kao dominantan faktor inovativnosti, ima drugačije karakteristike od klasičnog oblika kapitala, npr. fizičke imovine. U skladu sa tim svojim specifičnostima, on iziskuje odgovarajuće mere zaštite, koje su najadekvatnije u vidu patenta i patentnog sistema.
Abstract
In today's environment capital, a traditional instrument for creating competitive advantage increasingly being replaced by other instruments, especially knowledge resources . Resource management knowledge, especially new ideas and concepts, the basis of each company is able to change, adapt and create new opportunities to compete successfully in a changing business environment . This so-called ' human capital ' in the present, the era of the Internet, quick steps leading towards the role of the key factors of modern business. In such a business innovation, ie. innovation processes become the main factor of technological progress and economic development. However, innovations are not a product of modern society, already present since the beginning of human society. To modern organizations manage quality, it is necessary to have adequate patent strategy and good knowledge of the patent system in order based on their innovation could gain a competitive advantage - competitive, and thus operates successfully and achieve its goals. Intellectual capital, as the dominant factor innovation, has different characteristics from traditional forms of capital, for example physical assets. Accordingly its characteristics, it requires appropriate safeguards, which are most appropriate in the form of patents and the patent system.
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