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요약
Abstract
1. 서론
2. 이론적 논의
3. 연구의 문제 및 연구방법
4. 연구의 결과
5. 결론
References
D. Zhao, K. H., “How Virtual Influencer characteristics affect purchase intention”, The Korean Journal of Advertising and Public Relations , Vol.24, No.3, pp.135-169, 2022. DOI: https://doi.org/10.16914/kjapr.2022.24.3.135
Y. Lee, “A Study on the Influence of Social Media Experience and Influencer on Consumer Satisfaction and Purchase Intention”, Asia-Pacific Journal of Business and Venturing, Vol.15, No.2, pp.171-181, 2020. DOI: https://doi.org/10.16972/apjbve.15.2.202004.
H-Y. Park, M-S. Kim, “The Effect of Culture Tourism SNS Influencer Characteristics and Consumer Needs Satisfaction on Content Immersion and Product Purchase Intention”, Journal of Culture Industry , Vol.22, No.3, pp.173-182, 2022. DOI: https://doi.org/10.
H-J. Lee, J-H. Ma, “Virtual Influencer ‘ROZY’; Is the Attitude Towards ‘her’ Same for Everybody? - Segmentation Approach Based on Virtual Model Attitudes - ”, Korea Logistics Review , Vol.32, No.3, pp.43-55, 2022. DOI: http://dx.doi.org/10.17825/klr.2022.
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