La moral en las organizaciones empresariales: un enfoque sobre su valor y fortaleza estratégicos para la gestión empresarial

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Publicado 18-09-2018
Pablo Ruiz Palomino Alexis J. Bañón Gomis Carmen Ruiz Amaya

Resumen

Durante las últimas décadas, la ética empresarial ha atraído un gran interés tanto a nivel académico como profesional. En la actualidad, la ética empresarial está siendo crecientemente implementada como disciplina necesaria en los planes de estudio sobre gestión empresarial de las universidades. Además, se evidencia su importancia con el incremento experimentado a nivel mundial de organizaciones e instituciones que han implementado sistemas de ética. Sin embargo, algunos enfoques de pensamiento que todavía se encuentran guiando las acciones y la forma de pensar de muchos académicos y profesionales no consideran la importancia y la necesidad de un comportamiento ético por entender que la única responsabilidad de la empresa se encuentra limitada a la maximización de beneficios. Después de analizar y debatir los postulados de esta línea de pensamiento, este trabajo concluye que las empresas tienen la responsabilidad de comportarse éticamente. Esta responsabilidad no implica exclusivamente servir y ser justo con los accionistas como los únicos actores sobre los que responsabilizarse sino el reconocer otros actores en escena, los grupos de interés, para construir una base sólida sobre la que las empresas puedan operar satisfactoriamente en el mercado. La implementación de un sistema de gestión ético (en adelante, SGE), puede contribuir a la generación de una cultura ética y a la mejora de la calidad moral de la organización. Como consecuencia, junto al tan anhelado "mejor lugar para trabajar" por parte de la Alta Dirección se puede mejorar la reputación frente a los grupos de interés, lo que redunda en la creación de valor para la empresa.

Cómo citar

Ruiz Palomino, P., Bañón Gomis, A. J., & Ruiz Amaya, C. (2018). La moral en las organizaciones empresariales: un enfoque sobre su valor y fortaleza estratégicos para la gestión empresarial. Cuadernos De Gestión, 11(3), 15–31. https://doi.org/10.5295/cdg.100221pr
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Keywords

Ética, sistema de gestión ética, responsabilidad, fortaleza estratégica, creación de valor

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