Make-a-wish y su estrategia de marketing

Make-A-Wish is a charity that works in a different way. Their main activity, which is granting wishes to sick children, has remained unalterable from their inception, but their way of making themselves known and attracting new sponsors has changed along the years. The media impact as a selection criterion, with great celebrities and widespread stories. has made them worldwide known.

In this assignment we will firstly talk about the organization and history. Later, we will use McCarthy’s 4Ps model to analyze their marketing strategy and we will explain some of their campaigns. Finally, we will ask some questions about the impact of the pandemic in the organization, the effectiveness of their communication actions and the objectives of their campaigns.