Effect of Supply Chain Traceability on Performance of Food and Beverage Manufacturing Firms in Nairobi City County, Kenya

the main objective of the study was to determine effect of supply chain traceability on performance of food and beverage manufacturing firms in Nairobi City County. The study was informed by contingency theory, normal accident Theory, resource review theory and Theory of constraints.  This adopts descriptive survey research design. The population for the study constituted 204 HODs in the inspection, quality and technical departments from the sixty eighty (68) food and beverage manufacturing firms in Kenya. Simple random sampling was used to select a sample of 102 respondents from 34 food and beverage manufacturing firms. This study used structured questionnaires to collect data relevant to the study. Descriptive analysis was used to delineate the demographic pattern of target respondents in frequency, while inferential statistics was used to find causal effect relationship. The findings revealed that product traceability and process traceability positively and significantly influenced the performance of foods and beverage manufacturing firms. Notably,there is a holistic approach concerning the handling of products along the supply chain. As well, process traceability harmonizes the information about each of the products in a way that the information can easily be traced. Besides, safety and quality of the final firm products are largely dependent on input traceability. Consequently, the study recommended for firms to fully adopt product traceability measures within the supply chain to easily trace the movement of their products right from raw goods to finished products