Influence of Logistics Network Optimization On Performance Of Distribution Firms In Kenya

The main aim of the paper was to determine the influence of logistics network optimization on performance of distribution firms in Kenya. This study used descriptive cross sectional survey design the descriptive survey is a method of collecting information by interviewing or administering a questionnaire to a sample of individual. The target population composed all transport and logistics department, the study frame involved: logistics and warehouse. Data presentation is method by which people summarize, organize and communicate information using a variety of tools, such as diagrams, distribution charts, histograms and graphs.Qualitative reports were presented in form of essay, which was discussed as per the study objectives aligned with the theories and empirical study.The collected research data was checked for any errors and omissions, coded, defined and then entered into Statistical Package for Social Science (SPSS Version 24). The study established that logistic scheduling and mult-modal logistics positively and significantly influences the performance of distribution firms. The study recommended for firms to have planners and dispatchers to cater for the entire planning and optimization process.