Published September 16, 2016
| Version v1
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Legitimacy through CSR disclosures? The advantage outweighs the disadvantages
Description
On the one hand, CSR is regarded as a means to strengthen legitimacy; on the other hand, stakeholders might become skeptical and distrust CSR disclosures. We develop a model by assuming that CSR disclosures both directly increase and indirectly decrease a company’s legitimacy. The experimental study (N = 233) tests this CSR dilemma model by using three CSR disclosures of a commodity trading company as the stimuli, ranging from low to high communicated CSR engagement. The SEM reveals that the extent of communicated CSR has a positive effect on corporate legitimacy despite a high degree of stakeholder skepticism.
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- Is published in
- 0363-8111 (ISSN)
- Is supplement to
- 10.1016/j.pubrev.2016.02.008 (DOI)