Corporate Reputation And Customer Relationship Management Impact On Business Customers Purchase Decision

The export marketing performance of Indonesian Sphygmomanometer Manufacturers decreased slightly since 2010 to 2013. This performance is always lower than target level of customer business share caused by the Sphygmomanometer manufacturers is still hard to create customer’s purchase decision in higher percentage. On the supply side, manufacturers still face many problems in developing a superior company reputation and excellent customer relations.