现代汉语彩妆颜色词语义分析 - 以网络眼影颜色词为中心-

杨雨星; 韩容洙

doi:10.52639/JEAH.2021.03.54.205

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동아인문학회
동아인문학 학술저널
東亞人文學第54輯
2021.3 205 - 232 (28page)
DOI : 10.52639/JEAH.2021.03.54.205

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杨雨星
韩容洙 (东国大学-首尔)

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Many new words have appeared in modern daily life and the Internet, especially the eye shadow color words. These color words have distinctive features, novel semantics, and conform to the characteristics of the product. For example, 牛油果绿，豆沙色, etc. Therefore, it is very necessary to study the semantics of the Internet eye shadow color words and analyze the semantic composition and semantic characteristics of these color words. At the same time, attention should be paid to the background reasons for these color words, their usage status and usage problems.
This article first selects and analyzes the color words to be studied. Secondly, we read a lot of related color word research articles, and then started to study the Internet eye shadow color words on these basis. In the research process, forms are usually used to show the meaning of color words, as well as the structure and analysis of color words.
By studying these color words, we found that in the semantic composition of Internet eye shadow color words, noun meaning + color words meaning occupies an important position; in the semantic characteristics of Internet eye shadow color words, in addition to strong ambiguity meaning, it also has Rhetoric meaning, such as image meaning, associative meaning, etc.
Through the research on the color words of cosmetic products in this article, it is hoped that more scholars will study the application of these color words in other industries.

在现代生活中，网购已经成为常态，互联网产品中出现了许多颜色词新词语，尤其是出现彩妆产品中的颜色词，这些颜色词具有鲜明的特征，新颖的语义，符合产品的特点，如，牛油果绿，豆沙色.这些颜色词已经引起了许多学者的关注，在看到种类和数量繁多的彩妆颜色词后，我们希望在前人的基础上研究网络眼影颜色词的语义，分析这些颜色词的语义构成和语义特征.同时，也对这些颜色词产生的背景原因，以及它们的使用状态和使用问题等进行探究.
本文首先对要研究的网络眼影颜色词进行了挑选和分析，其次我们阅读了许多相关的颜色词研究文章，然后在这个基础上开始研究网络眼影颜色词.在研究过程中，我们使用表格来展示颜色词的语义构成和语义特征，然后进行了分析.
通过研究这些颜色词，我们发现，在网络眼影颜色词的语义构成中，名词义+形容词义一类占据重要位置；在网络眼影颜色词的语义特征中，除了模糊性外，还具有修辞义，如，形象义，联想义等.
通过本文对于彩妆产品颜色词的研究，希望有更多的学者研究这些颜色词在其他行业中的应用.

#颜色 #彩妆颜色词 #网络眼影颜色词 #语义构成 #语义特征 #color #color words #Internet eye shadow color words #semantic composition #semantic features