프로축구 구단의 팀 이미지, 팀 동일시, 태도적 · 행동적 충성도의 구조적 관계

장진; 박호윤; 서효민

doi:10.51979/KSSLS.2017.11.70.63

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저널정보

한국사회체육학회
한국사회체육학회지 학술저널
한국사회체육학회지 제70호
2017.11 63 - 76 (14page)
DOI : 10.51979/KSSLS.2017.11.70.63

저자정보

장진 (성균관대학교)
박호윤 (성균관대학교)
서효민 (성균관대학교)

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초록·키워드

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The purpose of this study is to investigate the structural relationship among team image, team identification and team loyalty. Total 250 samples were distributed and 223 samples were collected and analyzed. The data were analyzed by frequency analysis, confirmatory factor analyiss, correlation analysis, and structural equation modeling using PASW 22.0 and AMOS 22.0. The results are as follows: First, team image had a significant effect on team identification. Second, team identification had a positive effect on attitudinal loyalty. Third, team identification had a significant effect on behavioral loyalty. Forth, attitudinal loyalty had a positive effect on behavioral loyalty. Based on the results of this study, we discussed the importance of team image, identification and loyalty in professional soccer team.

#team image #team identification #attitudinal loyalty #behavioral loyalty