PURPOSE A sport managemnt organization proposed to build an indoor sport facility in a town close to a major urban area. The potential investors and stakeholders required that feasibility studies be conducted before an investment decision was made. METHOD The case examined the proposed facility through a feasibility study and a market analysis to understand the market, potential demand, possible growth opportunities and to determine if a project was worthy of investment. CONCLUSION Included in the study are the key components and data analysis which led to a positive investment report.