ABSTRACT
The intelligence of a man can be judged better by his questions than by his answers. Very often texts in the posters of the Great War were formulated in the interrogative. The target interlocutor was not considered as a passive recipient of the message. Propaganda embraced this technique of manipulative intent because the final objective was to persuade the public to enlist by asking it uncomfortable personal questions. Asking questions can be a powerful instrument of persuasion in that they structure the process by which we arrive at a decision. The aim of questions was to attract attention and prolong the memory of the message, also one of the primary objectives of any advertising campaign, together with that of greatly increasing the possibility of reaching the final phase of any persuasive operation, which consisted of modifying attitudes and passing to action.
