ABSTRACT
Chapter 2 explores the shift in heritage awareness towards valuing associated memories and events over traditional artistic and architectural qualities. This expansion of values challenges the exclusivity of architectural heritage and prompts a critical examination of what has been chosen across time as the physical heritage to represent societies. It highlights how built heritage practitioners must navigate these developments while accommodating diverse values, which aligns more closely with a postmodern heritage outlook. The chapter discusses alternative approaches that emphasise dynamic interpretations of authenticity and subjective perspectives of built heritage. It also examines the concept of memory in the postmodern context, the broadening of heritage practices to include intangible qualities, and the tensions between tangible and intangible aspects. The chapter calls for the re-evaluation of practices and methodologies in the built heritage sector to embrace non-physical aspects of heritage.
