ABSTRACT
This chapter provides the indicators and measures for organizational intellectual capital (OIC) and offers a qualitative analysis using cases from Chinese enterprises. It suggests that marketing OIC includes the relationship capital, which is embodied in the marketing managerial procedure, and the market capital such as the well-known degree of the brand, customer satisfaction, and customer loyalty. The chapter presents several indicators to measure the enterprise's technology OIC: numbers of technology archives, effectiveness of archive management, the adaptiveness and coordination of the information network organization, and R&D organization. It describes an OIC measurement model and explains three types of OIC: relationship capital, knowledge capital and market capital. The indicators should be improved, and the reliability and the feasibility of the model need further testing in order to apply the model to enterprises. The chapter presents a new exploratory framework for intellectual capital management and provides a detailed description on how to integrate the measurement system.
