ABSTRACT

International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked.

This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides:

  • a fantastic range of global sports cases authored by renowned experts in the field
  • cutting edge analysis and comprehensive diagnosis of major international professional sport business cases
  • a clear and structured presentation and examination of key issues within each case
  • a strong blend of academic and practitioner analysis and commentary
  • an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport
  • a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises.

The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.

chapter |1 pages

Case 1

Més que un club (more than a club): the commercial development of FC Barcelona

chapter |6 pages

Keywords

chapter |3 pages

Case Diagnosis

chapter |1 pages

Case Resources

chapter |1 pages

Further Information

chapter |1 pages

Case 2

Branding sport teams in a competitive context: a look at team branding strategies in the National Hockey League

chapter |14 pages

Keywords

chapter |1 pages

Case Resources

chapter |1 pages

Further Information

chapter |1 pages

Case 3

ESPN STAR Sports

chapter |8 pages

Keywords

chapter |6 pages

Special Olympics

chapter |1 pages

Case 4

The challenges of modernizing a professional sport: a case study of professional road cycling

chapter |14 pages

Keywords

chapter |1 pages

Case 5

sweatyBetty: by women, for women

chapter |11 pages

Keywords

chapter |1 pages

Websites

chapter |1 pages

Case 6

University College Dublin Association Football Club: putting an appropriate strategy in place

chapter |14 pages

Keywords

chapter |1 pages

Case Resources

chapter |1 pages

Appendix 1

chapter |1 pages

Case 7

Who could wish for more? New Zealand’s Coast to Coast multisport event

chapter |9 pages

Keywords

chapter |1 pages

Case Resources

chapter |1 pages

Case 8

Twenty-20 and English domestic cricket

chapter |7 pages

Keywords

chapter |5 pages

Case Diagnosis

chapter |1 pages

Case 9

Manchester United: the commercial development of a global football brand

chapter |12 pages

Keywords

chapter |7 pages

Leveraging the Global Brand

chapter |1 pages

Further Information

chapter |1 pages

Case

Something for nothing: the free ticket myth

chapter |13 pages

Keywords

chapter |2 pages

Case Questions

chapter |1 pages

Case

Guinness, sport, and the positioning of a global brand

chapter |13 pages

Keywords

chapter |1 pages

Case

Sports in the country of a billion: a study of the marketing possibilities and the resulting development of less popular

chapter |12 pages

Keywords

chapter |1 pages

Case

Developments in web technology: enhancing the viewing spectacle of sport

chapter |1 pages

Keywords

chapter |12 pages

Case Elements

chapter |1 pages

Case

Tribalism: attracting fans in a fragmented market

chapter |12 pages

Keywords

chapter |1 pages

Case

The internationalization of Club Atlético de Madrid S.A.D.: creating value beyond borders, a differential strategy

chapter |1 pages

Keywords

chapter |1 pages

History

chapter |2 pages

The Club’s Conspiracy

chapter |1 pages

The Club’s Strategic Objectives

chapter |4 pages

The 2006–2007 tour?

chapter |2 pages

Annexe 1

chapter |2 pages

Annexe 4

chapter |1 pages

Case Resources

chapter |1 pages

Case

Olympic marketing: the power of the five rings band

chapter |13 pages

Keywords

chapter |7 pages

Olympic Brand Foundations

chapter |1 pages

Case

To close or not to close: press relations and locker room accessibility in sports

chapter |12 pages

Keywords

chapter |1 pages

Further Information

chapter |1 pages

Case

“The Game We Love. Evolved.”: Cricket in the 21st century

chapter |10 pages

Keywords

chapter |1 pages

Case Resources

chapter |1 pages

Further Information

chapter |1 pages

Case

Celebrity athletes and athletic clothing design: the case of Natalie Gulbis

chapter |5 pages

Keywords

chapter |5 pages

Women’s Professional Golf

chapter |3 pages

Business Week Online Story

chapter |3 pages

Case Questions

chapter |1 pages

Case

Promoting Pacific Islander rugby in a crowded marketplace: using media relations to overcome the challenge

chapter |11 pages

Keywords

chapter |1 pages

Case

Integration between broadcasters and transmission companies involved in sports broadcasting

chapter |12 pages

Keywords

chapter |3 pages

Forms of Vertical Integration

chapter |2 pages

Case Questions

chapter |1 pages

Case

How to use naming rights in the business of sport

chapter |3 pages

Keywords

chapter |12 pages

Options and Roles of Allocating Names

chapter |1 pages

Case

If the shoe fits: a marketing analysis of the Starbury One basketball shoe

chapter |8 pages

Keywords

chapter |1 pages

Case

On tour with the Barmy Army: a case study in sports tourism

chapter |13 pages

Keywords

chapter |2 pages

Case Questions

chapter |1 pages

Case

The future of the Tour de France: from an independent style of organization to ‘A Formula One Model’?

chapter |2 pages

Keywords

chapter |6 pages

The Tour de France

chapter |2 pages

Case Diagnosis

The Launching of the UCI Pro Tour

chapter |1 pages

Country Ranking

chapter |1 pages

Case Resources

chapter |1 pages

Further Information

chapter |1 pages

Case

Sports development meets sports marketing in Africa: Basketball without Borders and the NBA in Africa

chapter |16 pages

Keywords

chapter |1 pages

Case

New marketing challenge of the South Korean Professional Baseball League and the Lotte Giants

chapter |2 pages

Keywords

chapter |12 pages

Market Size and Game Attendance

chapter |1 pages

Case

Professional rugby, community rugby clubs and volunteers: creating advantage through better volunteer management

chapter |13 pages

Keywords

chapter |1 pages

Conclusion

chapter |4 pages

Case Resources

chapter |1 pages

Case

Boca Juniors, the half plus one of the America’s population team: the restructuring of the club

chapter |5 pages

Keywords

chapter |2 pages

Case Questions

chapter |1 pages

Case

Grand Slam Committee moves to regulate tennis wear logos

chapter |10 pages

Keywords

chapter |3 pages

Case Resources