Consumer Behavior I: Research and Influences

Margaret KHogg

doi:10.4135/9781446261101

Major Works

Edited by:
Margaret K Hogg
Publisher: SAGE Publications Ltd
Series: SAGE Library in Business & Management
- Publication year: 2005
- Online pub date: April 03, 2013
Discipline: Consumer Behavior, Consumer Psychology
DOI: https://doi.org/10.4135/9781446261101
Keywords:
Show allShow less
Online ISBN: 9781446261101
More informationLess information

More informationLess information

Summary
Overview
Key Readings

This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behavior as a field of study. The first volume addresses the question: “how do we study consumers?” and provides the theoretical and historical context for the debates about consumer behavior research captured in the following volumes. The second volume examines consumer decision-making, and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behavior.

Introduction

Preamble

The Road Not Taken

Robert Frost

Two roads diverged in a yellow wood,

And sorry I could not travel both

And be one traveller, long I stood

And looked down one as far as I could

To where it bent in the undergrowth;

Then took the other, as just as fair,

And having perhaps the better claim,

Because it was grassy and wanted wear;

Though as for that, the passing there

Had worn them really about the same,

And both that morning equally lay

In leaves no step had trodden black.

Oh, I kept the first for another day!

Yet knowing how way leads to way,

I doubted if I should ever come back.

I shall be telling this with a sigh

Somewhere ages and ages hence:

Two roads diverged in a wood, and I –

I took the one less travelled by

And that ...

Chronology of Consumer Behavior I: Research and Influences

Link to this page directly with a permalink:Link to this page directly with a permalink:https://sk.sagepub.com/book/edvol/navigator-consumer-behavior-i-research-and-influences/toc
FormatFormat
Hogg, M. K. (Ed.) (2005). Consumer behavior I: Research and influences. SAGE Publications Ltd, https://doi.org/10.4135/9781446261101
OR
Export to your reference managerExport to your reference manager
Share viaShare via
Share via email
Please log in from an authenticated institution or log into your member profile to access the email feature.
Text size
Embed this ContentEmbed this Content
Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding icon link (opens in new window)
Embed code

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Summary

Overview

Key Readings

Summary

Overview

Key Readings

Introduction

Table of Contents

Volume 1: Consumer Behavior as a Field of Study

Volume 2: Consumer Decision-Making

Volume 3: Consumer Socialization: Childhood, Children and Families

Sign in to access this content

Get a 30 day FREE TRIAL

Sage Recommends

No internet connection.

All search filters on the page have been cleared.

Your search has been saved.

Summary

Overview

Key Readings

Consumer Behavior I: Research and Influences

Summary

Overview

Key Readings

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

Sage Recommends