Modification of Service Content for Evolution of Service Platform Ecosystems

Yuki Inoue, Takeshi Takenaka, Koichi Kurumatani

Source Title: Journal of Business Ecosystems (JBE)1(1)

ISSN: 2644-1810|EISSN: 2644-1829|EISBN13: 9781522572008|DOI: 10.4018/JBE.2020010101

MLA

Inoue, Yuki, et al. "Modification of Service Content for Evolution of Service Platform Ecosystems." JBE vol.1, no.1 2020: pp.1-19. http://doi.org/10.4018/JBE.2020010101

APA

Inoue, Y., Takenaka, T., & Kurumatani, K. (2020). Modification of Service Content for Evolution of Service Platform Ecosystems. Journal of Business Ecosystems (JBE), 1(1), 1-19. http://doi.org/10.4018/JBE.2020010101

Chicago

Inoue, Yuki, Takeshi Takenaka, and Koichi Kurumatani. "Modification of Service Content for Evolution of Service Platform Ecosystems," Journal of Business Ecosystems (JBE) 1, no.1: 1-19. http://doi.org/10.4018/JBE.2020010101

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Abstract

In platform ecosystems, the proper modification of goods provided could promote innovation and fulfill the need for diversity among consumers. However, most platforms in the service industry currently serve merely as intermediaries for existing services. This study aims to clarify how the function of a platform, which brings a modification of the content of services, contributes to the development of the platform ecosystem in service industries. The results of an agent-based simulation that imitates platform-based markets of a service industry reveal that the facilitation of changing the content of services could have negative effects for the platform ecosystem if there are no supportive functions. The authors demonstrate that two supportive platform functions contribute to successful modifications in service content the facilitation of customer involvement improves the sustainability of the ecosystem by increasing profits of platform users, and the support for capturing latent needs extends to the platform-based market.