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A TAM-Based Model of Technological Factors Affecting Use of E-Tourism

A TAM-Based Model of Technological Factors Affecting Use of E-Tourism

Ghazi Alkhatib, Sinamis Tahsin Bayouq
Copyright: © 2021 |Volume: 5 |Issue: 2 |Pages: 18
ISSN: 2473-5361|EISSN: 2473-5353|EISBN13: 9781799863076|DOI: 10.4018/IJTHMDA.20210701.oa1
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MLA

Alkhatib, Ghazi, and Sinamis Tahsin Bayouq. "A TAM-Based Model of Technological Factors Affecting Use of E-Tourism." IJTHMDA vol.5, no.2 2021: pp.50-67. http://doi.org/10.4018/IJTHMDA.20210701.oa1

APA

Alkhatib, G. & Bayouq, S. T. (2021). A TAM-Based Model of Technological Factors Affecting Use of E-Tourism. International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA), 5(2), 50-67. http://doi.org/10.4018/IJTHMDA.20210701.oa1

Chicago

Alkhatib, Ghazi, and Sinamis Tahsin Bayouq. "A TAM-Based Model of Technological Factors Affecting Use of E-Tourism," International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA) 5, no.2: 50-67. http://doi.org/10.4018/IJTHMDA.20210701.oa1

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Abstract

In tourism, ICT provides new channels anywhere/anytime for tourism services that impacted how customers access and consume those services, hence the emergence of the concept of e-tourism. Internet can be used to attract customers, communicate with them, customize their required services, access international markets, and provide all types of touristic information through e-tourism platforms. The salient feature of this research is to identify the key technological factors that influence customers' acceptance and use of the services provided through e-tourism platforms. Other behavioral aspects related to the use of these services are treated as exogenous factors. The study constructed an e-tourism technology acceptance model (ETAM) concentrating only on technology-related factors. To assist in understanding how users will reflect in these four technological factors affecting the use of e-services, the model recognizes two moderating influential factors: trust and attitude. The model is augmented with exogenous factors as intervening factors related to customer's background.