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Narcissism as a Predictor of Facebook Users' Privacy Concern, Vigilance, and Exposure to Risk

Narcissism as a Predictor of Facebook Users' Privacy Concern, Vigilance, and Exposure to Risk

Karen Smith, Francis Mendez, Garry L. White
Copyright: © 2014 |Volume: 10 |Issue: 2 |Pages: 18
ISSN: 1548-3908|EISSN: 1548-3916|EISBN13: 9781466657137|DOI: 10.4018/ijthi.2014040105
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MLA

Smith, Karen, et al. "Narcissism as a Predictor of Facebook Users' Privacy Concern, Vigilance, and Exposure to Risk." IJTHI vol.10, no.2 2014: pp.78-95. http://doi.org/10.4018/ijthi.2014040105

APA

Smith, K., Mendez, F., & White, G. L. (2014). Narcissism as a Predictor of Facebook Users' Privacy Concern, Vigilance, and Exposure to Risk. International Journal of Technology and Human Interaction (IJTHI), 10(2), 78-95. http://doi.org/10.4018/ijthi.2014040105

Chicago

Smith, Karen, Francis Mendez, and Garry L. White. "Narcissism as a Predictor of Facebook Users' Privacy Concern, Vigilance, and Exposure to Risk," International Journal of Technology and Human Interaction (IJTHI) 10, no.2: 78-95. http://doi.org/10.4018/ijthi.2014040105

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Abstract

A model is developed and tested to explain the relationships among narcissism, privacy concern, vigilance, and exposure to risk on Facebook, with age and gender as controlling variables. Two important constructs are conceptualized and measured in this research. Facebook exposure is defined as the opportunity for privacy and security breaches on Facebook. Facebook vigilance is the extent to which consumers stay focused, attentive, and alert to potential security and privacy risks on Facebook by restricting who can access and post to their Facebook accounts. Data from a survey of 286 adult Facebook users in the U.S. support the hypothesized relationships in the model. Results suggest that narcissism is related to increased Facebook exposure and lower Facebook vigilance, despite greater stated concern for privacy and security. Furthermore, females and younger users have greater risk exposure compared to males and older users. Implications of the findings and future research directions are discussed.

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