Indices
This title is listed in the following:
Close
Reference Hub
This research has been cited in:
Article
Mobil Uygulamalardan Gelen Reklam Bildirimlerine Yönelik Tutumlarının Çevrimiçi Anlık Satın Alma Eğilimine EtkisiPolitik Ekonomik Kuram10.30586/pek.1438206 Article
Predicting User Response Behaviour towards Social Media Advertising and e-WoM AntecedentsReview of Marketing Science10.1515/roms-2022-0006 Article
Kişiselleştirilmiş Reklamlara Yönelik Tutumları Etkileyen Faktörlerle Satın Alma Davranışı Arasındaki İlişkinin İncelenmesiAkdeniz Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi10.25294/auiibfd.649282 Article
A scoping review of personalized user experiences on social media: The interplay between algorithms and human factorsComputers in Human Behavior Reports10.1016/j.chbr.2022.100253 Article
User settings for advertising optimization on Facebook: Active customer participation or settings blindness?Telematics and Informatics10.1016/j.tele.2020.101548 Article
The transformative potential of AI-enabled personalization across culturesJournal of Services Marketing10.1108/JSM-08-2023-0286 Article
Article
Chapter
An Empirical Study on Determining the Effectiveness of Social Media AdvertisingResearch Anthology on Social Media Advertising and Building Consumer Relationships10.4018/978-1-6684-6287-4.ch105 Chapter
The Interaction Between Banks and Brazilian Customers Through FacebookResearch Anthology on Social Media Advertising and Building Consumer Relationships10.4018/978-1-6684-6287-4.ch085 Article
An Empirical Study on Determining the Effectiveness of Social Media AdvertisingInternational Journal of E-Business Research10.4018/IJEBR.2020040104
Close Top Results From Your Most Recent Search
Close