Welcome to the InfoSci Platform
Reference Hub14
Consumer Culture Theory: Ideology, Mythology and Meaning in Technology Consumption

Consumer Culture Theory: Ideology, Mythology and Meaning in Technology Consumption

Domen Bajde
Copyright: © 2014 |Volume: 6 |Issue: 2 |Pages: 16
ISSN: 1942-535X|EISSN: 1942-5368|EISBN13: 9781466652682|DOI: 10.4018/ijantti.2014040102
Cite Article Cite Article

MLA

Bajde, Domen. "Consumer Culture Theory: Ideology, Mythology and Meaning in Technology Consumption." IJANTTI vol.6, no.2 2014: pp.10-25. http://doi.org/10.4018/ijantti.2014040102

APA

Bajde, D. (2014). Consumer Culture Theory: Ideology, Mythology and Meaning in Technology Consumption. International Journal of Actor-Network Theory and Technological Innovation (IJANTTI), 6(2), 10-25. http://doi.org/10.4018/ijantti.2014040102

Chicago

Bajde, Domen. "Consumer Culture Theory: Ideology, Mythology and Meaning in Technology Consumption," International Journal of Actor-Network Theory and Technological Innovation (IJANTTI) 6, no.2: 10-25. http://doi.org/10.4018/ijantti.2014040102

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Consumer culture theory helps us take note of the cultural forces and dynamics in which technology consumption is entangled. It enables people to articulate the cultural processes (ideological, mythic, ritualistic, etc.) through which cultural meanings become granted to or denied to technological innovations, thus shaping the value of technologies as cultural resources sustaining consumer identities. In its urge to shed light on these aspects, CCT tends to reinforce the gaps and asymmetries between the “socio-cultural” and the “techno-material”, leaving plenty of room for further study. The authors outline the strengths and limitations of CCT to offer several tentative suggestions as to how ANT and CCT might draw on each other to enrich our understanding of technology consumption.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.