Welcome to the InfoSci Platform
Reference Hub11
Cognitive Neuroscience in Information Systems Research

Cognitive Neuroscience in Information Systems Research

Yeli Zhao, Keng Siau
Copyright: © 2016 |Volume: 27 |Issue: 1 |Pages: 16
ISSN: 1063-8016|EISSN: 1533-8010|EISBN13: 9781466688827|DOI: 10.4018/JDM.2016010103
Cite Article Cite Article

MLA

Zhao, Yeli, and Keng Siau. "Cognitive Neuroscience in Information Systems Research." JDM vol.27, no.1 2016: pp.58-73. http://doi.org/10.4018/JDM.2016010103

APA

Zhao, Y. & Siau, K. (2016). Cognitive Neuroscience in Information Systems Research. Journal of Database Management (JDM), 27(1), 58-73. http://doi.org/10.4018/JDM.2016010103

Chicago

Zhao, Yeli, and Keng Siau. "Cognitive Neuroscience in Information Systems Research," Journal of Database Management (JDM) 27, no.1: 58-73. http://doi.org/10.4018/JDM.2016010103

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

This paper reviews cognitive neuroscience and several neurophysiological tools (e.g., fMRI, PET, EEG, MEG, and eye tracking). The strengths and weaknesses of such tools for information systems research are presented. The paper provides examples of existing cognitive neuroscience studies in varies areas, such as neuroeconomics, neuromarketing, and eye tracking. In addition, this paper provides an overview of brain areas that response to various mental processes, and discusses the localization and functionality of each brain area. Because of the popularity of eye-tracking research in information systems, measurements and metrics related and derived from eye-tracking technique (e.g., fixation, saccades and scanpath) are described and discussed in this paper. Opportunities for applying cognitive neuroscience techniques to IS research as well as future research directions are also discussed.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.