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Competition in the Multi-Channel Supply Chain with a Self-Logistics-type E-Platform

Competition in the Multi-Channel Supply Chain with a Self-Logistics-type E-Platform

Yue Wen, Yongbo Wang, MingJun Shi
Copyright: © 2020 |Volume: 13 |Issue: 1 |Pages: 41
ISSN: 1935-5726|EISSN: 1935-5734|EISBN13: 9781799800743|DOI: 10.4018/IJISSCM.2020010103
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MLA

Wen, Yue, et al. "Competition in the Multi-Channel Supply Chain with a Self-Logistics-type E-Platform." IJISSCM vol.13, no.1 2020: pp.32-72. http://doi.org/10.4018/IJISSCM.2020010103

APA

Wen, Y., Wang, Y., & Shi, M. (2020). Competition in the Multi-Channel Supply Chain with a Self-Logistics-type E-Platform. International Journal of Information Systems and Supply Chain Management (IJISSCM), 13(1), 32-72. http://doi.org/10.4018/IJISSCM.2020010103

Chicago

Wen, Yue, Yongbo Wang, and MingJun Shi. "Competition in the Multi-Channel Supply Chain with a Self-Logistics-type E-Platform," International Journal of Information Systems and Supply Chain Management (IJISSCM) 13, no.1: 32-72. http://doi.org/10.4018/IJISSCM.2020010103

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Abstract

Self-logistics-type e-platforms have enjoyed a rapid growth. In sales, some of them only serve as a service provider, matching buyers with sellers. But some of them have become a seller, selling directly to the customer. In logistics, some of them do not open the self-logistics to the third-party sellers, but some of them do open. As a result, a new form of channel conflict emerged. Therefore, the authors consider a self-logistics-type e-platform, who can sell directly to consumers; and a single retailer, who sells through the e-platform without self-logistics, but who may choose to contract with e-platform to deliver its products through the self-logistics. Thus, key questions for the e-platform are whether to sell directly to the customer; if they sell, the decision is whether to deliver the products through self-logistics and whether to open the self-logistics. To solve these questions, the optimal decisions of the retailer and self-logistics-type e-platforms and the system equilibrium results are analyzed under different situations. Finally, the logic tree to get the overall equilibrium is obtained.

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