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Challenges and Enablers for Rapid Product Development

Challenges and Enablers for Rapid Product Development

Jordan Verrollot, Arto Tolonen, Janne Harkonen, Harri J. O. Haapasalo
Copyright: © 2018 |Volume: 5 |Issue: 1 |Pages: 25
ISSN: 2155-4153|EISSN: 2155-4161|EISBN13: 9781522546191|DOI: 10.4018/IJAIE.2018010102
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MLA

Verrollot, Jordan, et al. "Challenges and Enablers for Rapid Product Development." IJAIE vol.5, no.1 2018: pp.25-49. http://doi.org/10.4018/IJAIE.2018010102

APA

Verrollot, J., Tolonen, A., Harkonen, J., & Haapasalo, H. J. (2018). Challenges and Enablers for Rapid Product Development. International Journal of Applied Industrial Engineering (IJAIE), 5(1), 25-49. http://doi.org/10.4018/IJAIE.2018010102

Chicago

Verrollot, Jordan, et al. "Challenges and Enablers for Rapid Product Development," International Journal of Applied Industrial Engineering (IJAIE) 5, no.1: 25-49. http://doi.org/10.4018/IJAIE.2018010102

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Abstract

This article describes how new product development (NPD) is critical to maintaining a strong market position. However, full-scale NPD may consume too much time and resources when necessary to react quickly to customer needs or emerging business opportunities. Rapid development (RaDe) is a type of incremental product development complementing the organizations' existing NPD process. In RaDe, new sales items are created by redesigning or upgrading existing products inexpensively, and in a timely manner. This article aims at clarifying the challenges and enablers relating to RaDe implementation in four case companies and by the means of reviewing literature. The identified challenges include the difficulty of differentiating between product developments models, the lack of clear definition for RaDe and issues in product data management. The enablers include structuring and managing projects differently compared to NPD, the utilization of existing supply-chain capabilities and the designed products fitting the current business processes to enable rapid product ramp-ups.

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