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AI Integration in E-Commerce Wishlists: Navigating Opportunities and Challenges

AI Integration in E-Commerce Wishlists: Navigating Opportunities and Challenges

Nitesh Behare, Shubhada Nitesh Behare, Shrikant Waghulkar
Copyright: © 2024 |Pages: 26
ISBN13: 9798369341957|ISBN13 Softcover: 9798369349977|EISBN13: 9798369341964
DOI: 10.4018/979-8-3693-4195-7.ch003
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MLA

Behare, Nitesh, et al. "AI Integration in E-Commerce Wishlists: Navigating Opportunities and Challenges." Marketing Innovation Strategies and Consumer Behavior, edited by Belem Barbosa, IGI Global, 2024, pp. 58-83. https://doi.org/10.4018/979-8-3693-4195-7.ch003

APA

Behare, N., Behare, S. N., & Waghulkar, S. (2024). AI Integration in E-Commerce Wishlists: Navigating Opportunities and Challenges. In B. Barbosa (Ed.), Marketing Innovation Strategies and Consumer Behavior (pp. 58-83). IGI Global. https://doi.org/10.4018/979-8-3693-4195-7.ch003

Chicago

Behare, Nitesh, Shubhada Nitesh Behare, and Shrikant Waghulkar. "AI Integration in E-Commerce Wishlists: Navigating Opportunities and Challenges." In Marketing Innovation Strategies and Consumer Behavior, edited by Belem Barbosa, 58-83. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-4195-7.ch003

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Abstract

This chapter delves into the captivating intersection of AI and wishlists, exploring how e-commerce undergoes a transformative shift with innovative strategies and enhanced consumer experiences. A critical examination of existing literature unveils a multifaceted relationship between AI and wishlists, presenting a myriad of opportunities that redefine their function and shape consumer behavior. From personalized recommendations to predictive analytics, this chapter illuminates the profound impact AI integration has on consumer satisfaction and engagement. It also addresses challenges, emphasizing issues like data privacy and security. Serving as a comprehensive guide, this chapter navigates the intricate terrain of AI-infused wishlists, providing insights to revolutionize the e-commerce industry. By ensuring a robust, personalized, and secure shopping experience, the integration of AI in wishlists emerges as a pivotal force in reshaping consumer interactions.

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