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Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty: Potential Role of Environmentally Responsible Practices

Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty: Potential Role of Environmentally Responsible Practices

Bhanupriya Khatri, Raj Kumar Singh, Shaina Arora, Shad Ahmad Khan, Arshi Naim
Copyright: © 2024 |Pages: 26
ISBN13: 9798369306697|ISBN13 Softcover: 9798369306703|EISBN13: 9798369306710
DOI: 10.4018/979-8-3693-0669-7.ch008
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MLA

Khatri, Bhanupriya, et al. "Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty: Potential Role of Environmentally Responsible Practices." Strategies for Environmentally Responsible Supply Chain and Production Management, edited by Yanamandra Ramakrishna and Babita Srivastava, IGI Global, 2024, pp. 156-181. https://doi.org/10.4018/979-8-3693-0669-7.ch008

APA

Khatri, B., Singh, R. K., Arora, S., Khan, S. A., & Naim, A. (2024). Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty: Potential Role of Environmentally Responsible Practices. In Y. Ramakrishna & B. Srivastava (Eds.), Strategies for Environmentally Responsible Supply Chain and Production Management (pp. 156-181). IGI Global. https://doi.org/10.4018/979-8-3693-0669-7.ch008

Chicago

Khatri, Bhanupriya, et al. "Optimizing Supply Chain Management Indicators for Sustainable Supply Chain Integration and Customer Loyalty: Potential Role of Environmentally Responsible Practices." In Strategies for Environmentally Responsible Supply Chain and Production Management, edited by Yanamandra Ramakrishna and Babita Srivastava, 156-181. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-0669-7.ch008

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Abstract

Efficient supply chain management (SCM) plays a crucial role in optimizing the delivery process, reducing costs, and ensuring products reach the market and end consumers smoothly. Meanwhile, the growing global significance of customer loyalty (CL) has made establishing a strong customer base essential for shaping the brand image of products and services. Integrating the supply chain aims to unite all stakeholders involved in product fulfillment within a cohesive system. Assessing the impact of environmentally responsible supply chain management on brand loyalty is imperative. This study aims to evaluate how SCM indicators influence sustainable supply chain integration (SCI) and, subsequently, CL. Data from 265 participants were collected through purposive sampling and analyzed using a PLS SEM measurement model. The findings demonstrate a positive correlation among SCM, SCI, and CL. The model's suitability for future research was confirmed through favorable fit indices for the alternate hypotheses.

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