Welcome to the InfoSci Platform
Advancing and Methodizing Artificial Intelligence (AI) and Socially Responsible Efforts in Real Estate Marketing

Advancing and Methodizing Artificial Intelligence (AI) and Socially Responsible Efforts in Real Estate Marketing

Thangaraja Arumugam, R. Arun, R. Anitha, P. L. Swerna, R. Aruna, Vimala Kadiresan
Copyright: © 2024 |Pages: 12
ISBN13: 9798369300497|ISBN13 Softcover: 9798369300534|EISBN13: 9798369300503
DOI: 10.4018/979-8-3693-0049-7.ch004
Cite Chapter Cite Chapter

MLA

Arumugam, Thangaraja, et al. "Advancing and Methodizing Artificial Intelligence (AI) and Socially Responsible Efforts in Real Estate Marketing." Data-Driven Intelligent Business Sustainability, edited by Sonia Singh, et al., IGI Global, 2024, pp. 48-59. https://doi.org/10.4018/979-8-3693-0049-7.ch004

APA

Arumugam, T., Arun, R., Anitha, R., Swerna, P. L., Aruna, R., & Kadiresan, V. (2024). Advancing and Methodizing Artificial Intelligence (AI) and Socially Responsible Efforts in Real Estate Marketing. In S. Singh, S. Rajest, S. Hadoussa, A. Obaid, & R. Regin (Eds.), Data-Driven Intelligent Business Sustainability (pp. 48-59). IGI Global. https://doi.org/10.4018/979-8-3693-0049-7.ch004

Chicago

Arumugam, Thangaraja, et al. "Advancing and Methodizing Artificial Intelligence (AI) and Socially Responsible Efforts in Real Estate Marketing." In Data-Driven Intelligent Business Sustainability, edited by Sonia Singh, et al., 48-59. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-0049-7.ch004

Export Reference

Mendeley
Favorite

Abstract

The revolutionary effects of artificial intelligence (AI) and socially responsible marketing on the real estate market are examined in this chapter. Real estate is being redefined by changing consumer values as well as increased social and environmental consciousness. A flexible tool like artificial intelligence (AI) encourages innovation by providing data-driven insights, individualized marketing, and operational efficiencies. The concept simultaneously connects real estate transactions with significant societal and environmental contributions. The investigation starts with the key cause selection process, in which real estate professionals make choices that go beyond transactions and resonate as statements of intent with customers and communities. Forging relationships beyond typical buyer-seller interactions, creating emotionally compelling narratives becomes essential. AI boosts customer experiences, improves relationships, and synchronizes them with client values.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.