Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention

Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention

Murali Swapana, Chandrasekaran Padmavathy
ISBN13: 9781799889571|ISBN10: 1799889572|EISBN13: 9781799889588
DOI: 10.4018/978-1-7998-8957-1.ch060
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MLA

Swapana, Murali, and Chandrasekaran Padmavathy. "Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention." Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, edited by Information Resources Management Association, IGI Global, 2021, pp. 1169-1181. https://doi.org/10.4018/978-1-7998-8957-1.ch060

APA

Swapana, M. & Padmavathy, C. (2021). Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention. In I. Management Association (Ed.), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp. 1169-1181). IGI Global. https://doi.org/10.4018/978-1-7998-8957-1.ch060

Chicago

Swapana, Murali, and Chandrasekaran Padmavathy. "Relationships Among Dimensions of Online Second-Hand Shopping, Satisfaction, and Repurchase Intention." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, edited by Information Resources Management Association, 1169-1181. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-8957-1.ch060

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Abstract

The purpose of this study is to examine the relationships among dimensions of online second-hand shopping, customer satisfaction, and repurchase intention. Responses obtained from 608 Indian online second-hand shoppers show that the dimensions of online second-hand shopping such as price, website quality, nostalgia, and brand image influence customer satisfaction. In addition, customer satisfaction positively affects repurchase intention. Findings of the present study provide intuitive guidelines for online second-hand marketers in approaching emerging markets through effective online shopping strategies.

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