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Innovation-Based Lateral Thinking and Intrapreneurship Strategies for Handling Corporate Chaordism

Innovation-Based Lateral Thinking and Intrapreneurship Strategies for Handling Corporate Chaordism

Jose Manuel Saiz-Alvarez
Copyright: © 2021 |Pages: 19
ISBN13: 9781799881858|ISBN10: 1799881857|ISBN13 Softcover: 9781799881865|EISBN13: 9781799881872
DOI: 10.4018/978-1-7998-8185-8.ch005
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MLA

Saiz-Alvarez, Jose Manuel. "Innovation-Based Lateral Thinking and Intrapreneurship Strategies for Handling Corporate Chaordism." Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings, edited by Rafael Perez-Uribe, et al., IGI Global, 2021, pp. 89-107. https://doi.org/10.4018/978-1-7998-8185-8.ch005

APA

Saiz-Alvarez, J. M. (2021). Innovation-Based Lateral Thinking and Intrapreneurship Strategies for Handling Corporate Chaordism. In R. Perez-Uribe, D. Ocampo-Guzman, N. Moreno-Monsalve, & W. Fajardo-Moreno (Eds.), Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings (pp. 89-107). IGI Global. https://doi.org/10.4018/978-1-7998-8185-8.ch005

Chicago

Saiz-Alvarez, Jose Manuel. "Innovation-Based Lateral Thinking and Intrapreneurship Strategies for Handling Corporate Chaordism." In Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings, edited by Rafael Perez-Uribe, et al., 89-107. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-8185-8.ch005

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Abstract

The economic and social change generated by SARS-CoV-2 is leading to a new geopolitical system dominated by China and the need for higher levels of investment in R&D and innovation, especially in the health system. The world is very vulnerable to global pandemics. This chapter aims to set up several innovation-based and lateral thinking business strategies to make firms rooted in chaordism perform better in disruptive situations. In this chapter, the author will show some mixed managerial-marketing techniques to generate ideas. These pages have an eminently practical application in the firm, regardless of its size and the corporate culture applied in its daily operations.

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