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A Study of Politicians in a Hybrid Media Setting During the 2014 Swedish Elections: A Logic Polarisation and Dissent

A Study of Politicians in a Hybrid Media Setting During the 2014 Swedish Elections: A Logic Polarisation and Dissent

Jakob Svensson
Copyright: © 2020 |Pages: 23
ISBN13: 9781799817918|ISBN10: 1799817911|ISBN13 Softcover: 9781799817925|EISBN13: 9781799817932
DOI: 10.4018/978-1-7998-1791-8.ch004
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MLA

Svensson, Jakob. "A Study of Politicians in a Hybrid Media Setting During the 2014 Swedish Elections: A Logic Polarisation and Dissent." Examining the Roles of IT and Social Media in Democratic Development and Social Change, edited by Vikas Kumar and Geetika Malhotra, IGI Global, 2020, pp. 92-114. https://doi.org/10.4018/978-1-7998-1791-8.ch004

APA

Svensson, J. (2020). A Study of Politicians in a Hybrid Media Setting During the 2014 Swedish Elections: A Logic Polarisation and Dissent. In V. Kumar & G. Malhotra (Eds.), Examining the Roles of IT and Social Media in Democratic Development and Social Change (pp. 92-114). IGI Global. https://doi.org/10.4018/978-1-7998-1791-8.ch004

Chicago

Svensson, Jakob. "A Study of Politicians in a Hybrid Media Setting During the 2014 Swedish Elections: A Logic Polarisation and Dissent." In Examining the Roles of IT and Social Media in Democratic Development and Social Change, edited by Vikas Kumar and Geetika Malhotra, 92-114. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1791-8.ch004

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Abstract

This chapter attends to the interactions between campaigning politicians and traditional news media in an online space of social networking. Studying campaigning Parliamentarians on Twitter during the 2014 Swedish election, traditional news media and their online presences represented a form of authority. The interactions were often charged with emotions and could be understood as a way to negotiate status and group (party) belonging, something that is particularly important for campaigning politicians in a party-based democracy like Sweden. By studying the interactions between Parliamentarians and traditional news media, the study concludes that Parliamentarians were expected to be angry and upset with political opponents in front of their party comrades. Hence the mass media logic of conflict is transferred online and also with network media logic, favouring attention-maximising, witty one-liners. This foregrounds polarisation and dissent at the expense of discussion and debate.

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